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Advertisers back in the swing.

Authors :
Consoli, John
Source :
Hollywood Reporter; 4/5/2010, Vol. 414 Issue 4, p4-13, 2p, 1 Color Photograph
Publication Year :
2010

Abstract

The article focuses on advertising of Major League Baseball matches on several television (TV) networks. According to the article TV networks including Fox Broadcasting Co. (Fox) and ESPN have reported that complete sale of commercial time on games broadcasted by them. Fox has reported an increase of 75 percent in the advertising this season as compared to that in the last season.

Details

Language :
English
ISSN :
00183660
Volume :
414
Issue :
4
Database :
Complementary Index
Journal :
Hollywood Reporter
Publication Type :
Periodical
Accession number :
51593024