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Super Bowl fear factor: massive criticism of big game spots makes clients jumpy and buyers miffed
- Source :
- MEDIAWEEK. January 12, 2004, Vol. 14 Issue 2, p5, 1 p.
- Publication Year :
- 2004
-
Abstract
- Insiders at CBS said that through last weekend there were only a 'handful' of in-game Super Bowl spots available. But media buyers with knowledge of avails said that handful was [...]
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 14
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.112248476