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Byline: KAREN J. BANNAN Marketers today can use more media channels than ever to reach their target audiences, but along with that opportunity comes a significant challenge: the need to [...]

Byline: KAREN J. BANNAN More than 90% of CD and DVD duplication provider Bison Disc's customers are generated online, so search has always been a big part of the company's [...]

Byline: KAREN J. BANNAN SEARCH, WITH ITS ability to change on a dime, has long been a favorite of marketers. It 'helps build strong brands by bettering brand-health metrics,' according [...]

Byline: KAREN J. BANNAN THE DAYS OF siloed email messaging are over. Or at least they should be, says Dave Lewis, CMO of Message Systems. Only when there is message [...]

Byline: KAREN J. BANNAN BIRMINGHAM, ALA.-BASED Momentum manages about 100,000 voice over Internet protocol (VoIP) seats for its customers, businesses and cable operators, as well as 350 other partners located [...]

Byline: KAREN J. BANNAN PHILADELPHIA-BASED TALENT agency Yoh Services places professional temps or contract laborers such as engineers, nurse practitioners and occupational health workers in jobs throughout the U.S. As [...]

Byline: KAREN J. BANNAN TRADE SHOWS HAVE always been a great source of new leads; but, considering travel costs, booth construction, booth rental and collateral printing, they are also one [...]

Byline: Karen J. Bannan Each year, BtoB asks a panel of five Web site design and usability experts to identify 10 of the best b-to-b Web sites out there. Though [...]

Byline: Karen J. Bannan Marketers talk a lot about return on investment, but when it comes to e-mail marketing, many don't fully understand the very thing that can help them [...]

Byline: KAREN J. BANNAN Speakeasy doesn't do much traditional advertising. The Seattle-based company, which sells managed services, voice over Internet protocol (VoIP) telephony and other broadband offerings, relies on its [...]

Byline: Karen J. Bannan Pundits agree: Video marketing will be one of the few bright spots in advertising this year. ¶ Media and audience research firm Magna, a division of [...]

Byline: KAREN J. BANNAN ***** Correction: Because of a production error, last year's data appear in the List Managers chart on page 28, which was printed early. While the companies, [...]

Byline: KAREN J. BANNAN Desperate times may call for desperate measures. At least that's what marketers may be thinking right about now. There's a measure of truth to that statement, [...]

Byline: Karen J. Bannan With spending down, even in search, now is an excellent time to re-evaluate your search marketing strategies and embrace some tried-and-true tactics By Karen J. Bannan [...]

Byline: KAREN J. BANNAN Vico Software, which markets its products as virtual construction software, sells '5-D'' modeling software to commercial general contractors. The software goes beyond 3-D modeling by allowing [...]

Byline: KAREN J. BANNAN Glue Dots International is a small company with a big reach. Its pressure-sensitive glue products are sold to industrial manufacturers as well as large craft stores [...]

Byline: Karen J. Bannan Cutting costs and wringing additional revenue out of existing products is always a good idea, but never more so than now. Yet most e-mail marketers don't [...]

Byline: Karen J. Bannan The cup is half full or half empty, depending on whom you talk to. While some pundits say advertising isn't immune to the world's economic trials [...]

Byline: KAREN J. BANNAN Are you making the most of your video assets? An April comScore report showed that U.S. Internet viewers watched more than 10 billion online videos in [...]

Byline: KAREN J. BANNAN How ariba took controls of duplicate e-mails Objective: Ariba needed a way to keep customers and prospects from receiving duplicate e-mails from within the organization. It [...]

Byline: Karen J. Bannan E-mail fatigue is getting people down. A typical company may send multiple e-mails to a single customer in just one week. 'Monday you send out a [...]

Byline: KAREN J. BANNAN An e-mail read on a BlackBerry might look very different than it would on an Apple iPhone or a Palm Treo. This is because the world [...]

Byline: KAREN J. BANNAN Sending out your own e-mail newsletters and promotions can be highly effective, but it's not the only form of e-mail marketing. Marketers looking for a comprehensive [...]

Byline: KAREN J. BANNAN how RADirect boosted image with video Objective: RADirect, in a bid to appear 'less stuffy,'' decided to add video to its Web site. The company needed [...]

Byline: KAREN J. BANNAN Since 2004, flooring manufacturer Armstrong has executed an e-mail marketing program designed to increase its brand awareness among commercial suppliers and specifiers. Earlier this year, its [...]

Byline: KAREN J. BANNAN LivePerson provides online engagement and customer service solutions to both large enterprises and small businesses. It offers customers a free trial of its service, and about [...]

Byline: KAREN J. BANNAN In a February 2007 report called 'Measuring Rich Internet Applications,'' Forrester Research Analyst Megan Burns found that Web site owners were rushing to add rich Internet [...]

Byline: KAREN J. BANNAN Few marketers would dispute the importance of e-mail marketing or banner ads. Unfortunately, though, most companies still keep the planning and execution of these media channels [...]

Byline: KAREN J. BANNAN Each year, BtoB highlights 10 business-to-business Web sites that are particularly good examples of how companies can use the Web to communicate with customers. These sites [...]

Byline: KAREN J. BANNAN Sometimes the best way to serve customers is to provide them with unbiased information and let them make their own buying decisions. AT&T Business had this [...]

Byline: Karen J. Bannan Ethanol producers aren't exactly feeling the love these days. Critics say they are reducing the amount of food on world markets-ethanol can be made from sugar [...]

Byline: Karen J. Bannan Question: What's a quick and easy way to improve my e-mail conversion rates? Answer: It's simple: Give your customers what they ask for. The success of [...]

Byline: Karen J. Bannan Since 2004, flooring manufacturer Armstrong has executed an e-mail marketing program designed to increase its brand awareness among commercial suppliers and specifiers. Earlier this year, its [...]

Byline: KAREN J. BANNAN Your customers and prospects view e-mails in five stages, according to a white paper released in March by ExactTarget, a provider of e-mail marketing solutions. Those [...]

Byline: KAREN J. BANNAN If your e-mail list includes customers and prospects with Yahoo.com addresses, it's possible they didn't see messages you sent in February and March. The company, according [...]

Byline: KAREN J. BANNAN In the past, commercial real estate agents had to count on their prospects for answers when determining where leads originated. They had to ask those prospects [...]

Byline: KAREN J. BANNAN Whether your prospect or customer is using a PC or a mobile device to read your e-mail messages, the goal is to get them to take [...]

Byline: Karen J. Bannan Are you making the most of your video assets? An April comScore report showed that U.S. Internet viewers watched more than 10 billion online videos in [...]

Byline: KAREN J. BANNAN Online video advertising is projected to grow from $550 million in 2007 to $768 million this year and to $2.3 billion by 2012, according to a [...]

Byline: Karen J. Bannan In a February 2007 report called 'Measuring Rich Internet Applications,'' Forrester Research Analyst Megan Burns found that Web site owners were rushing to add rich Internet [...]

Byline: KAREN J. BANNAN Vontoo, which was launched in September 2005, sells permission-based voice marketing and messaging services. The company's application service provider (ASP) model lets other businesses create, send [...]

Byline: karen j. bannan Competition, for customers as well as staff, just keeps getting fiercer in the restaurant business. Turnover averages 90%, according to People Report, a provider of human [...]

Byline: Karen J. Bannan An e-mail read on a BlackBerry might look very different than it would on an Apple iPhone or a Palm Treo. This is because the world [...]

Byline: KAREN J. BANNAN Companies using search marketing to reach an international audience learn quickly that the effort requires more than a direct translation of keywords. 'It's definitely more of [...]

Byline: KAREN J. BANNAN Avaya Communications has been doing search marketing for more than seven years. It launched its program in North America before search was 'cool,'' said Renee Rodgers, [...]

Byline: Karen J. Bannan Sending out your own e-mail newsletters and promotions can be highly effective, but it's not the only form of e-mail marketing. Marketers looking for a comprehensive [...]

Byline: KAREN J. BANNAN Euchner-USA manufactures switches and components for the automobile machine and tool market. Four years ago, the company started expanding into other markets and verticals, courting manufacturers [...]

Byline: KAREN J. BANNAN A Web site redesign created a wonderful problem for ShareBuilder 401K-more leads than it knew what to do with. Six months ago, inside sales reps had [...]

Byline: KAREN J. BANNAN Decade-old TSR Inc. supplies the wire harness industry with hand tools, braiders and anything else that helps manufacturers assemble high-tech and, often high-ticket, items. Unfortunately, until [...]

Byline: KAREN J. BANNAN Retailers typically court the consumer, but Hudson's Bay Co., which has more than 580 locations across Canada, wanted to capture a bigger slice of the corporate [...]