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E-mail metrics; How the latest measurement tools can help you market through tough times
- Source :
- BtoB. November 10, 2008, Vol. 93 Issue 16, 16
- Publication Year :
- 2008
-
Abstract
- Byline: Karen J. Bannan Cutting costs and wringing additional revenue out of existing products is always a good idea, but never more so than now. Yet most e-mail marketers don't [...]
Details
- Language :
- English
- ISSN :
- 15302369
- Volume :
- 93
- Issue :
- 16
- Database :
- Gale General OneFile
- Journal :
- BtoB
- Publication Type :
- Periodical
- Accession number :
- edsgcl.188972621