How to Fight e-mail fatigue; Experts say analytics, greater personalization help keep lines of communication open

Authors :: Bannan, Karen J.
Source :: BtoB. September 29, 2008, Vol. 93 Issue 13, 4
Publication Year :: 2008
Abstract: Byline: Karen J. Bannan E-mail fatigue is getting people down. A typical company may send multiple e-mails to a single customer in just one week. 'Monday you send out a [...]

Subjects :: Electronic mail systems -- Usage
Electronic marketing -- Analysis -- Usage
Advertising, marketing and public relations
Business
E-mail
Analysis
Usage

Tools