Online advertising during the downturn; Optimists and pessimists abound, but marketers will concentrate on ROI, analytics to justify spend

Authors :: Bannan, Karen J.
Source :: BtoB. October 13, 2008, Vol. 93 Issue 14, 16
Publication Year :: 2008
Abstract: Byline: Karen J. Bannan The cup is half full or half empty, depending on whom you talk to. While some pundits say advertising isn't immune to the world's economic trials [...]

Subjects :: Advertising expenditures -- Growth -- Forecasts and trends
Internet/Web advertising -- Growth -- Forecasts and trends
Rate of return -- Forecasts and trends
Advertising, marketing and public relations
Business
Company growth
Internet/Web advertising
Market trend/market analysis
Return on investment
Growth
Forecasts and trends

Tools