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Analytics practices to live by

Authors :
Bannan, Karen J.
Source :
BtoB. September 16, 2013, Vol. 98 Issue 4, 0060
Publication Year :
2013

Abstract

Byline: KAREN J. BANNAN Marketers today can use more media channels than ever to reach their target audiences, but along with that opportunity comes a significant challenge: the need to [...]

Subjects

Subjects :
Advertising expenditures -- Analysis
Advertising agencies -- Economic aspects -- Growth -- Industry forecasts
Company growth
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
15302369
Volume :
98
Issue :
4
Database :
Gale General OneFile
Journal :
BtoB
Publication Type :
Periodical
Accession number :
edsgcl.343336962

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Authors Abstract Subjects Details