Search

Your search keyword '"Business-to-business advertising -- Case studies"' showing total 8 results
Start Over Descriptor "Business-to-business advertising -- Case studies" Search Limiters Full Text
8 results on '"Business-to-business advertising -- Case studies"'

1. Networked (interactive) position: a new view of developing and sustaining competitive advantage

Author

Awuah, Gabriel Baffour and Gebrekidan, Desalegn Abraha

Subjects
Sandvik AB -- Management, Steel industry -- Case studies, Steel industry -- Social aspects, Home appliances -- Case studies, Home appliances -- Social aspects, Business-to-business advertising -- Case studies, Business-to-business advertising -- Social aspects, International business enterprises -- Case studies, International business enterprises -- Social aspects, Business consultants -- Case studies, Business consultants -- Social aspects, Heating, ventilation, and air conditioning industry -- Case studies, Heating, ventilation, and air conditioning industry -- Social aspects, Actors -- Case studies, Actors -- Social aspects, Actresses -- Case studies, Actresses -- Social aspects, Cleaning machinery and appliances industry -- Case studies, Cleaning machinery and appliances industry -- Social aspects, Marketing research -- Case studies, Marketing research -- Social aspects, Company business management, Business, Business, general, Business, international
Published
2008

2. Best Buy for Business builds data powerhouse; case study

Subjects
Best Buy Company Inc., Telemarketing -- Case studies, Consumer electronics industry -- Case studies, Specialty stores -- Case studies, Customer relationship management software -- Case studies, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business, Consumer electronics industry, Customer relationship management software, Case studies
Abstract

Byline: CAROL KROL When consumer electronics retailer Best Buy Co. introduced its b-to-b unit four years ago, it did not have a business marketing strategy. The $40 billion company lacked [...]

Published
2008

3. 'Computerworld' enters middle age; Weekly magazine has richer audience following strategic cuts in circulation

Author

Schwartz, Matthew

Subjects
Computerworld (Periodical) -- Advertising, Trade journals -- Case studies, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business, Advertising, Case studies
Abstract

Byline: MATTHEW SCHWARTZ ***** Correction: Computerworld's run-of-paper advertising increased 12% in this year's second quarter. A story in the Sept. 9 issue (Business Media, page 15) gave an incorrect time [...]

Published
2002

4. Intel 'Yes' campaign targets b-to-b execs; Following success of 'Intel inside,' company touts its reliability in turbulent times

Author

Callahan, Sean

Subjects
Intel Corp. -- Advertising -- Management, Semiconductor industry -- Advertising -- Case studies, Business-to-business advertising -- Case studies, Marketing industry -- Management -- Case studies, Advertising, marketing and public relations, Business, Semiconductor industry, Semiconductor device, Company business management, Management, Advertising, Case studies
Abstract

Last month, Intel Corp., an aggressive trailblazer in technology marketing, launched the largest strictly b-to-b advertising campaign in its history. The Santa Clara, Calif.-based technology company has used its innovative [...]

Published
2002

5. Sales tool for synergists

Author

Everett, Martin

Subjects
Marketing -- Methods, Cooperative advertising -- Case studies, Industrial suppliers -- Advertising, Business-to-business advertising -- Case studies
Abstract

SALES TOOL FOR SYNERGISTS If timing is the key to sales, that explains why cooperative advertising is popping up all over the business scene--often in unexpected places. Fickle consumers, shifting […]

Published
1986

6. Taking a cut at advertising; Capewell ads have teeth!

Author

MacCormac, Kenneth W.

Subjects
Business-to-business advertising -- Case studies, Hardware industry -- Advertising, Capewell Manufacturing Co. -- Advertising, Marquis-Bennet Associates Inc. -- Contracts
Abstract

TAKING A CUT AT ADVERTISING CAPEWELL ADS HAVE TEETH! How does a century-old manufacturing company in conservative New England shape a new corporate image and increase saw blade sales in […]

Published
1986

7. Avoiding hi-tech clutter; how Allen-Bradley stands out from the crowd

Author

Spademan, Rob

Subjects
Business-to-business advertising -- Case studies, Allen-Bradley Company Inc. -- Advertising
Abstract

AVOIDING HI-TECH CLUTTER HOW ALLEN-BRADLEY STANDS OUT FROM THE CROWD Hi-tech industrial product advertising is facing the clutter factor formerly reserved for consumer products. In addition, customers are looking for […]

Published
1986

Catalog

Books, media, physical & digital resources
See catalog results