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Best Buy for Business builds data powerhouse; case study
- Source :
- BtoB. May 26, 2008, Vol. 93 Issue 7, 6
- Publication Year :
- 2008
-
Abstract
- Byline: CAROL KROL When consumer electronics retailer Best Buy Co. introduced its b-to-b unit four years ago, it did not have a business marketing strategy. The $40 billion company lacked [...]
- Subjects :
- Best Buy Company Inc.
Telemarketing -- Case studies
Consumer electronics industry -- Case studies
Specialty stores -- Case studies
Customer relationship management software -- Case studies
Business-to-business advertising -- Case studies
Advertising, marketing and public relations
Business
Consumer electronics industry
Customer relationship management software
Case studies
Subjects
Details
- Language :
- English
- ISSN :
- 15302369
- Volume :
- 93
- Issue :
- 7
- Database :
- Gale General OneFile
- Journal :
- BtoB
- Publication Type :
- Periodical
- Accession number :
- edsgcl.179539301