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Avoiding hi-tech clutter; how Allen-Bradley stands out from the crowd

Authors :
Spademan, Rob
Source :
Sales & Marketing Management. April 28, 1986, Vol. v136 p36, 2 p.
Publication Year :
1986

Abstract

AVOIDING HI-TECH CLUTTER HOW ALLEN-BRADLEY STANDS OUT FROM THE CROWD Hi-tech industrial product advertising is facing the clutter factor formerly reserved for consumer products. In addition, customers are looking for […]

Subjects

Subjects :
Business-to-business advertising -- Case studies
Allen-Bradley Company Inc. -- Advertising

Details

ISSN :
01637517
Volume :
v136
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.4219282

Tools

Authors Abstract Subjects Details