Intel 'Yes' campaign targets b-to-b execs; Following success of 'Intel inside,' company touts its reliability in turbulent times

Authors :: Callahan, Sean
Source :: BtoB. July 15, 2002, Vol. 87 12
Publication Year :: 2002
Abstract: Last month, Intel Corp., an aggressive trailblazer in technology marketing, launched the largest strictly b-to-b advertising campaign in its history. The Santa Clara, Calif.-based technology company has used its innovative [...]

Subjects :: Intel Corp. -- Advertising -- Management
Semiconductor industry -- Advertising -- Case studies
Business-to-business advertising -- Case studies
Marketing industry -- Management -- Case studies
Advertising, marketing and public relations
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Semiconductor industry
Semiconductor device
Company business management
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