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Taking a cut at advertising; Capewell ads have teeth!

Authors :
MacCormac, Kenneth W.
Source :
Sales & Marketing Management. April 28, 1986, Vol. v136 p38, 5 p.
Publication Year :
1986

Abstract

TAKING A CUT AT ADVERTISING CAPEWELL ADS HAVE TEETH! How does a century-old manufacturing company in conservative New England shape a new corporate image and increase saw blade sales in […]

Subjects

Subjects :
Business-to-business advertising -- Case studies
Hardware industry -- Advertising
Capewell Manufacturing Co. -- Advertising
Marquis-Bennet Associates Inc. -- Contracts

Details

ISSN :
01637517
Volume :
v136
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.4219283

Tools

Authors Abstract Subjects Details