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Sales tool for synergists

Authors :
Everett, Martin
Source :
Sales & Marketing Management. May, 1986, Vol. v136 p90, 4 p.
Publication Year :
1986

Abstract

SALES TOOL FOR SYNERGISTS If timing is the key to sales, that explains why cooperative advertising is popping up all over the business scene--often in unexpected places. Fickle consumers, shifting […]

Subjects

Subjects :
Marketing -- Methods
Cooperative advertising -- Case studies
Industrial suppliers -- Advertising
Business-to-business advertising -- Case studies

Details

ISSN :
01637517
Volume :
v136
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.4224792

Tools

Authors Abstract Subjects Details