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This article presents information on the Hard Rock Cafe, situated in Manhattan, New York. This restaurant expects to do $1.2 million pretax on sales of $7 million in 1984, with pretax margins of 17%. That compares happily with an industry average of 4.2%. The restaurant owner Issac Tigrett says that savvy marketing, is the marketing strategy of the cafe. It also helps to have such partners as Yul Brynner and Dan Aykroyd, who have put not only their money but also their social cachet on the line. Convinced that London, England was ready for American hamburgers and ribs, Tigrett and partner Peter Morton opened the cafe in June 1971. The two had $45,000 in funding--$5,000 each and a $35,000 loan from a European bank.

The article reports on the marketing strategy of National Broadcasting Co. Inc. to promote WRCA-Radio's morning radio programs in New York City. It states that WRCA stages a weekly treasure hunt to help revive radio broadcasting. It notes that New Yorkers are reportedly scavenging around the metropolitan for a 1000 dollar coupon after they hear clues each morning from WRCA.

Ghurka, a leather goods brand, has hired Bobby Williams as president to help reenter the wholesale market and elevate its offerings. Ghurka, which has had several owners and operators in its history, struggled financially and filed for bankruptcy in 2019. Under new ownership, the brand has focused on direct-to-consumer sales and hired John Truex as creative director to modernize its heritage pieces. Williams aims to bring Ghurka back to the wholesale market, targeting high-end specialty stores, luxury department stores, and upscale golf pro shops. The company also plans to revise its marketing strategy, add new products, and potentially open a showroom in New York City. [Extracted from the article]

Examines the direct marketing strategy of the New York City-based sound recording company, SonyBMG. History of the merged company; Tasks of the company's Strategic Marketing Group; Features of the firm's marketing program; Executives tasked to handle the merged firm's advertising and marketing programs. INSETS: JOE DIMURO;Banding Together;TIM PEARSON;Bertelsmann's BMG Direct to Take Over Columbia House

The article discusses the marketing management of Saks Fifth Avenue, a garment manufacturer in New York City. It is stated that window shopping is still the company's most effective marketing tool. The company is duplicating their 31 window displays on each of the chain's 42 stores across the U.S. The article discusses the successful windows work including the company's fashion show in the Fifth Avenue.

The article discusses the market share strategy of F.W. Woolworth Co. in Manhattan, New York City. Under the management of John W. Lynn, the company has revitalized its variety stores and shifted into specialty retailing. The company has acquired some of the related companies such as Herald Square Stationers and Kids Mart in California. Lynn stated that he has met his objectives of making the company profitable and allowing it to remain a bright light in retailing.

The article reports on the launch of Barney's Clothes Inc.'s advertising campaign indicating its plan to purchase the space in Manhattan, New York City. It states that the retail firm's 16-page full-color advertisement has amounted to an estimated sum of 250,000 dollars. It further cites that the marketing strategy was designed to boost Barney's discount image and position the company in a fashion class leveling with Bloomingdale's Inc., Saks Fifth Avenue Inc. and Abercrombie & Fitch Co.

Information about several topics discussed at a seminar conducted by advertising agency Hilton & Riggio Inc. in New York City in February 1955 is presented. Topics include the design of new products, marketing strategies of industrial producers, and consumer behavior. The seminar featured Wendell B. Barness, administrator the U.S. Small Business Administration.

The article reports on the marketing strategy of Eastern Air Lines Inc. under which it recently organized a reception at the Metropolitan Opera House in New York's Lincoln Center. The occasion was the premiere of a new production of Wagner's "Das Rheingold." The opera was the second in a series of Metropolitan Opera productions that will get a donation of 500,000 dollars from the airline.

The article looks at the expansion of the distribution of St. Louis, Missouri-based regional beer company Falstaff Brewing Corp. The goal of the initiative is nationwide coverage and the current target is New York City. President Joseph Griesedieck offers a justification for the brewer's entry into the New York market. The company's strategy in the smaller markets is to compete with the entrenched competition.

The article discusses the marketing strategies implemented by the Major League Baseball organization as of January 2014, focusing on the targeting of younger fans with social media and video integrations. Topics include The Fan Cave production venue in New York City, a proposed television commentary program, immersion advertising, and the advertising initiatives of athletes such as David Ortiz.

The article discusses the marketing strategies that have been implemented by brands such as the beer brand Bud Light, the soda company PepsiCo Inc., and the retailer Macy's Inc. in New York City in anticipation of the Super Bowl XLVIII football competition that will be held at the MetLife Stadium in New Jersey on February 2, 2014. Topics include advertising in Times Square of New York City, the work of the marketer Rob McCarthy, and location-based brand activations.

The article focuses on different sales technique used by business owners in New York City. It has been stated that good customer relations and effective marketing strategy are important in the growth of business. Accordingly, business owners in New York City think of the best ways to promote their products to buyers, including the use of advertisements in different publications. This article also presents a script from a play which shows how a seller persuade a buyer to buy something from her.

Focuses on the Search Engine Strategies conference held at the New York Hilton hotel in New York City in March 2004. Highlights of the conference; Exploration on the potential of Internet search engines to become a major force in the advertising industry; Move of Google, a major search engine service provider, to position itself in the emerging market of search engine marketing and advertising; Transparency in search engine services; Move of Yahoo to acquire Overture to position itself better against Google; Information on a study conducted by IBM Corp. on the efficiency of search engine in product advertisements; Percentage of audience reach of search engines.

The article reports on the bargain sale offered by department store Hearns, located in New York City, that offers television sets at 6.95 dollars and spring hats at 22 cents.

The article focuses on the efforts of Abercrombie & Fitch specialty shop in New York City to improve its image and marketing strategy in 1972. It explains that since 1969, the company has been struggling financially, as a result of price increases, limited merchandise mix, and its failure to open branches in the suburbs. The contributions of company president William E. Humphreys include reducing the budget and bringing new management. The men's and women's sportswear line of Abercrombie & Fitch has also been expanded.

The article focuses on the sales promotion, Mike Ro Classic by Whitestone, New York City-based beverage supplier, Glaceau. The promotion is a friendly competition between teams of employees at Glaceau. It is also a grass-roots guerilla-marketing strategy that includes samplings from a mobile Glaceau Tasting Vehicle. The goal of the promotion for 2005 is to increase sales in some parts of the U.S.

The article reports the move of real estate companies to use magazines and newspapers as part of their marketing strategy. Given example is Douglas Elliman who published two issues of glossy lifestyle magazines featuring photos and articles about designers, musicians, fashion icons and developers. According to MediaWire Daly report, the two issues cost about 1.8 million to 3 million dollars.

The article focuses on several inexpensive marketing strategies, particularly those used by New York City small business owners. A low-priced service such as the U.S. Postal Service's Click2Mail, helps to design customized direct mailings and apply the precise amount of postage required. Social networking sites are growing into a real marketing alternative for businesses, which can use them to target customers based on their interests. Postcards cost about half as much to email.

The article reports on a holiday-inspired event used to promote electronic products sold by Samsung Electronics Co. Ltd. in New York City in July 2008. The company event featured cellular telephones, televisions and other electronic equipment in preparation for the Christmas buying season. The strategy is intended to boost holiday sales among consumers and year-end purchases by enterprise buyers. Stephen Weinger, a marketing manager for Samsung, stresses that the new notebook computers feature NAND-based solid state drives (SSDs) for which there is an increasing demand.

The article discusses the marketing strategy of gyms under which they are affiliating with celebrities. It specifically refers to the strategy of 24 Hour Fitness-Derek Jeter gym which recently announced its partnership with the baseball team New York Yankees captain for its entry into the New York market. 24 Hour Fitness-Derek Jeter plans to open two more clubs in the city by the beginning of next year and has more than 700 members at the first location.

The article provides information on the various seminars that will take place during the 2007 Long Island Business Trade Show and Conference. The seminars to be presented include "Safeguarding Your Business From Litigation," by Rita A. DiStefano, "Become A Proposal Detective: Decipher the Clues that will Win More Business," by Donna Anselmo and "Exit Strategies for Owners of Privately Held Businesses," by Alon Kapen and Victor Urbach.

The article reports on a growing number of small business owners in New York City as of May 2015 that are embarking on a two-tiered strategy in their marketing. Topics include factors that drive this development including healthy demand for high-end goods and services and post recession changes in the spending habits of affluent consumers, and the role of technology platforms in expanding companies to a larger market.

Reports on the transfer of the base of operations of independent publisher Incommunicado Press to New York City in 1999. Focus of the publishing company, according to founder Gary Hustwit; Marketing strategy to be used by the independent publisher in order to compete with large presses in the city; Target market of the company.

The article focuses on the marketing strategy of Melnikoff's, a general-type store in New York City. It states that Melnikoff's would tape the name Boris and Alex, owner of a well known tailor shop, for free charge to the clothes ordered from them. This free name-taping makes the business attract more customers.

The article focuses on the 17th National Fashion & Boutique Show at the Coliseum in New York City. The four days National Fashion & Boutique Show has been participated by 1200 exhibitors and 40,000 plus retailers. Details related to the marketing strategies of several marketing personnel to pursue the customers are discussed.

The article reports on the marketing strategies of some beverage and food companies in New York. Among the strategies include the offering of free samples to potential consumers, the giving of free samples in large quantities, and providing food trucks or cars with eye-catching color paints. Also mentioned that good marketing can help in the increase of sales and people become attached to the brand of products.

The article reports that a series of movies will be shown outdoors at the Fordham Plaza in Bronx, New York City in 2013 as part of the Fordham Road Business Improvement District.

The article reports on a survey conducted by car-rental website Tours.com, which revealed that New York City has the most expensive car rental rate as of 2013. Topics discussed include the crowdsourcing for favorite islands to travel offered by travel website TripAdvisor LLC, the strategies employed by tour operators to attract customers, and tour packages on travel heading into the Western U.S.

The article reports on the plan by Fashion Center Business Improvement District (BID) in New York City to have a new name in 2013 following the exit of the designers at the garment center. It says that the reinvention of BID will include a new marketing strategy and a new name. It adds that the members of BID have held a conference call in May 2012 to discuss their reinvention effort.

The article announces that Manhattan, New York City-based Organization American Arbitration Association is in need of vice president (VP) of marketing. It states that the job of the VP of marketing is to implement and develop integrated marketing strategy in collaboration with senior management. It says that the employee will head website development and identify marketing channels and new business opportunities.

The article discusses marketing strategies used by Halo Labs to sell its new product, the Code Blue Recovery Drink. Halo Labs, located in New York City, was founded in 2007 by Jeff Frumin, his brother Steven, and his friend Michael Sachs. Code Blue is the first product offered by the company. So far, the drink is sold in some 300 locations in New York, primarily grocery stores, drugstores, and gyms.

The article offers information on the financial troubles being faced by New York City-based Sports Museum of America. The cultural venue is witnessing a disappointing attendance, which is forcing it to lay off staff, decrease its admission price, and plan an aggressive marketing strategy to improve attendance. Chief executive officer Caleb Koeppel blames the recession for the troubles. In September 2008, the museum defaulted on the $57m Liberty Bonds that funded more than half of its costs.

The article reports on the meeting of Nielsen Marketing Research with more than 100 clients in New York. The objective of the meeting is to discuss options on how to provide and track short-form commercial ratings for television advertising. It is claimed that the company has worked with these clients for the past several months to find a program that satisfies all concerns with tracking ratings.

This article focuses on the marketing strategy of Uniqlo, a clothing retailer. The hip clothing retailer hopes a new Manhattan flagship -- and a fresh take on Japanese design for the masses -- will lure U.S. shoppers. Plain sliding doors, neat minimalist shelves, and neutral-colored floor coverings -- the design elements of Uniqlo's new global flagship store sound downright generic.

This article reports that bakers at Custom Cookies, based in Brooklyn, New York City, will give hungry customers something to marvel before they start to munch by placing a company's logo directly on sugar cookies or on chocolates. From the time the customers open the box to the moment they finish the last crumb, they will be reminded of the company's marketing efforts.

Comments on the marketing strategy of Whiteface Mountain for skiers. Price of flashback lift ticket; Celebration of the Olympic Games by Lake Placid in New York City; Partnership between Lake Placid Olympic and eBay.

Focuses on the business performance of the artist management company Zoom Management in New York City. Analysis on the revenue growth of the firm; Number of music consultants; Use of effective marketing strategies.

As the economy of New York picks up and small businesses switch to attack mode, more of them are thinking about hiring PR and marketing firms. Finding the right PR firm from among the 400 or so operating in New York City, however, can be a major headache. To begin, entrepreneurs should identify their goals, a task that will help them find the right type of PR firm. For example, Crumbs Bake Shop's co-owner Jason Bauer decided that he needed something extra in his entrepreneurial recipe to improve the odds of success: marketing. To get it, in January he brought in The Geek Factory Inc., a Chelsea-based public relations firm. Bauer reckoned that Crumbs needed a firm that had a track record of helping fledgling companies capture a bigger slice of the Manhattan, New York, retail market.

The article reports that a bar at Eighth Avenue and Fiftieth Street in New York City decided to put up a sign stating that it welcomes children. The decision is part of its marketing efforts that aim to attract children customers whenever there are entertainment events going on at the Madison Square Garden.

Reports on the teaming up of the OPera Gallery in New York with Marquis Jet, a company in the air travel industry. Benefits of the high net worth customers of Marquis Jet viewing atr at the galery; Goal of sharing the clientele; Success of the strategy.