Polishing the Good Housekeeping Seal.

Authors :: Seelye, Katharine Q.
Source :: New York Times. 11/20/2006, Vol. 156 Issue 53769, pC1-C8. 2p. 3 Color Photographs, 2 Black and White Photographs.
Publication Year :: 2006
Abstract: The article highlights the Good Housekeeping Research Institute, which opened in October 2006 and is located in the Hearst Tower in New York City. The Institute will research and test household products in order to reinstitute the use of the Good Housekeeping Seal of approval, which is extended to advertisers who successfully pass their tests. Various experts share their perspectives on "Good Housekeeping"'s strategy to renew its image for a younger generation.