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This article reports on the test marketing of R.J. Reynolds Tobacco Co.'s Eclipse cigarettes in Atlanta, Georgia. Smokers would not be able to buy Eclipse cigarettes in Atlanta convenience stores, supermarkets or tobacco shops even though the city is R.J. Reynold Tobacco's newest test market for the low-smoke brand. Instead, the brand will be available only in an RJR-operated Smokers Lounge in that city's North Point Mall. The Smokers Lounge actually is RJR's second; it opened a similar lounge in Chattanooga, Tennessee, the initial test market for Eclipse.

The article presents news briefs related to the advertising industry in the U.S. As part of its effort to strengthen global focus, sportswear company Nike has promoted longtime U.S. Advertising Director Scott Bedbury to oversee global advertising. Meanwhile, R.J. Reynolds Tobacco Co. is again starting a Winston Weekend continuity program, this time tied solely to Winston Select.

Opinion. Explains why R.J. Reynolds' smokeless cigarettes may never succeed for the reason that smokers like smoke. Eclipse product.

Contends that R.J. Reynolds Tobacco Company should be charged with unfair advertising for targeting children with its Joe Camel cigarette advertisement. Views of the Federal Trade Commission (FTC); Recommendations issued by the FTC.

This article reports on the Marshall McGearty cigarette line to be introduced by R. J. Reynolds complete with a smoking lounge in Chicago, Illinois. Matt Myers, president of Campaign for Tobacco-Free Kids, criticized the marketing technique of the company. The impact of the smoking lounge on the tobacco industry is examined.

The article presents news briefs pertaining to advertising in the United States compiled as of June 17, 2002. R.J. Reynolds Tobacco Co. has announced plans to extend its Camel line of cigarettes with the national launch of Camel Turkish Royal. H.J. Heinz Co. has announced an increased spending for advertising in 2003. The research-and-consulting boutique Headlight Vision from WWP Group's Red Cell.

The article discusses a court ruling on a case against R.J. Reynolds Tobacco Co. in which the tobacco company was cited for allegedly targeting young consumers in its magazine advertisement in the U.S. Key issues discussed include how the case can spurn future lawsuits and affect marketers' First Amendment rights, as well as concerns regarding the future prospects for magazines' advertising revenues.

The article reports that U.S.-based R.J. Reynolds Tobacco Co. is upgrading its Doral cigarette brand with a new blend, package and an advertising campaign to make it more contemporary and mainstream. The reason behind the company's move is the increasing pressure from low-end, deeply discounted cigarettes.The strategy leaves Doral straddling the fence between high- and low-priced cigarettes.

The article reports on the launching of Philip Morris USA Inc.'s Marlboro Special Blends cigarettes. The cigarette brand is believed to be projected as rival for R.J. Reynolds Tobacco Co.'s Turkish Gold brand. The Marlboro brand is in an all-black packaging and is aimed at the stylish, status-smoke market.

The article reports that U.S.-based R.J. Reynolds Tobacco Co. is receiving about one million calls, faxes and mail every eyar because of the loyalty program created by Doral and Co. With the prohibition of outdoor advertising and cigarette-branded merchandise, such direct marketing efforts are becoming a more important for R.J. Reynolds and other cigarette marketers.

Focuses on marketing for Brown & Williamson Tobacco Corp. Changes being made by the company in the way it approaches marketing from brand management to agency relationships to new-product development; Comments on competitors Philip Morris, R.J. Reynolds Tobacco Co., and Lorillard.

The article report that the camel character Old Joe is missing in R.J. Reynolds Tobacco Co.'s new advertising campaign in the U.S. created by Mezzina/Brown Inc. Instead, the hazy image of a dromedary more in keeping with the stylized icon on the Camel cigarette pack materializes almost imperceptibly in the print-only effort breaking in magazines in April 1997.

The article reports on the decision of R.J. Reynolds Tobacco Co. to suspend the review for its Salem cigarette advertising account. Company executives claim that the review has been suspended because the firm has yet to come up with a viable test advertising campaign. Because of the review hold, the brand will not have a national advertising until at least the fourth quarter of 1997.

The article reports that R.J. Reynolds (RJR) Tobacco Co. is offering to voluntarily accept some of the U.S. Food and Drug Administrations's advertising restrictions that it is disputing in court. In negotiations to develop so-called "model" state legislation in its home of North Carolina, legislation that would eventually be offered to other states, RJR proposes to fund anti-smoking messages aimed at teenagers and accept certain advertising restrictions in return for tougher, more rigidly enforced laws barring those under 18 from buying cigarettes.

This article reports on the launching of a revamped Winston cigarette product by R. J. Reynolds Tobacco Co. on July 1, 1996 in Florida. The company is removing the additives in all 17 versions of its Winston product variations and then will market the brand as being the cigarette without additives. The new positioning attempts to present Winston as authentic but with a point of difference and an attitude. Advertisements try to draw distinctions between cigarettes that use flavoring agents, such as licorice and sugar, and new Winston.

Discusses R.J. Reynolds Tobacco Co.'s plans for marketing Eclipse, its smokeless cigarette. How the company is prevented from advertising the cigarettes as safer than other cigarettes; How doing so would require intensive, long-term studies and United States Food & Drug Administration approval; Advertising the lack of odor, ash, and smoke; How other tobacco companies have patented processes similar to the one used by Reynolds, and are watching sales test results closely.

Reports on the possibility that Bennett LeBow will win control of RJR Nabisco Holdings through a tobacco liability lawsuit deal, and the implications for R.J. Reynolds Tobacco Co.'s advertising should this occur. The extension of advertising curbs which apply to LeBow's Liggett Group tobacco subsidiary to Reynolds; Advertising provisions sought by the Food & Drug Administration; No guarantee of merger; Market share Reynolds stands to lose.

The article reports that U.S.-based cigarette company R.J. Reynolds Tobacco Co. is relaunching its Red Kamel brand 60 years after dropping the product. The Red Kamel and the Red Kamel Light cigarettes will only be relaunched in selected states. The teaser campaign, created by Mezzina/Brown Inc. eatures a camel in motion.

The article reports on the efforts of R.J. Reynolds Tobacco Co. to uplift its marketing and financial status. The company needs to undergo major marketing revamping due to mismanagement. The financial status of the company was affected by its failure to come up with a campaign for Winston. Its remaining shares of the company were calculated.

Reports on the California Supreme Court's decision that an unfair advertising lawsuit against R.J. Reynolds Tobacco Co.'s campaign using the character Joe Camel can go to trial. Plaintiff Janet Mangini's outrage over reports that Joe Camel was nearly as recognizable to children as Mickey Mouse; Other plaintiffs in the suit.

Reports on the controversy regarding the Joe Camel advertising campaign of R.J. Reynolds Tobacco Company. Questioning of RJR Chairman James Johnston by a US congressional subcommittee regarding the Joe Camel campaign; Nature of the controversy; US Representative Mike Synar's proposal to shift regulatory authority over tobacco from the Federal Trade Commission to the Food and Drug Administration.

The article reports that the U.S. House Energy and Commerce Committee's Subcommittee on Transportation and Hazardous Materials is demanding access to the Federal Trade Commission's (FTC) investigation of the Joe Camel advertising campaign of R.J. Reynolds Tobacco Co. Representative Al Swift has asked an aide to review all materials the FTC has collected during the investigation and determine its status. Several anti-tobacco groups are opposing the use of Joe Camel cartoon character in the campaign due to claims that the campaign increased smoking among teenagers.

This article presents marketing and advertising developments in the U.S. cigarette industry as of September 1993. The $45 billion cigarette industry is still in chaos after the price cuts and promotional changes initiated by market leader Philip Morris USA. In an effort to boost sales of its Marlboro brand, Philip Morris launched a major promotional campaign for the cigarette and discounted it from 70 cents to 40 cents per pack. Indeed, Prices of Marlboro and all Philip Morris's other premium cigarettes were lowered to what previously had been the level of mid-priced brand. The move was followed by RJR and most other competitors, creating a confusion as brands which were previously separated mainly by price were suddenly positioned in the single-discount tier. This could bring about the elimination of some brands, and new advertising campaigns to differentiate products. It could also force smaller companies that market cheaper discount products to rethink their strategy.

Reports on the Federal Trade Commission's advertisement ban of R.J. Reynolds Tobacco Co.'s `Old Joe' Camel campaign. Reasons; Statistical information on adolescent smokers; Comments from Bret Shevack, president of Partners & Shevack and attorney Richard Leighton; Implications on marketers.

Presents news briefs related to the advertising industry in the U.S. as of June 14, 1993. Plan of R.J. Reynolds Tobacco Co. to reformulate the Winston Select cigarette; Expectation on the appointment of consultant Dave Martin as head of a subsidiary that will handle Chrysler's consolidated national media account; Plan of Creative Artists Agency to create an advertising campaign for beverage company Coca-Cola Co.

Presents news related to advertising in the U.S. as of May 10, 1993. Broadcast rights contract between the National Basketball Association and NBC; Clarification for the plan of R.J. Reynolds Tobacco Co. to end its second-quarter promotion of Monarch cigarettes; Impact of gender discrimination on the career development of women according to a survey commissioned by the Advertising Women of New York.

This article reports on the decision of R. J. Reynolds (RJR) Tobacco Co. to cut the price of its cigarette brands Winston and Camel as a response to the price cuts of Philip Morris for its Marlboro cigarettes. RJR on May 17, 1993 will start shipping discounted cartons of Winston as part of a June 1993 promotion. Tobacco wholesalers in the U.S. will receive Winston cartons printed with four dollars off labels. Camel will get increased price promotion, though the tactics will vary. In some markets, there may be two-for-one sales, while price cuts or rebates may be used elsewhere.

Reports that R.J. Reynolds Tobacco Co. is dramatically reducing its fourth-quarter media ad budget, saying it will shift the funds to consumer promotions and point-of-purchase efforts. Belief that the move is actually a cost-cutting measure; Cancellation of its fourth-quarter advertising commitments; Details.

Reports that a coalition of health groups in the U.S. are calling for the demise of the Joe Camel character in R.J. Reynolds Tobacco Co.'s advertising campaigns, citing studies from the "Journal of the American Medical Association" (JAMA). Studies' findings that cartoonlike advertisements lead children to smoke; Coalition's petition to the Federal Trade Commission to take immediate action against the cartoon camel; Advertising company that handles the account of R.J. Reynolds; JAMA studies' recommendation for a total ban on tobacco advertising and promotions as part of an effort to protect children from the dangers of tobacco.

Presents news briefs related to advertising agencies worldwide as of December 9, 1991. Plan of R.J. Reynolds Tobacco to launch an anti-smoking advertising campaign for children; Decline in advertising spending of McCann-Erickson Worldwide; Ansel-Americas' creation of a television advertising campaign for Lifestyle condoms; Advertising contract given by British Airways to advertising agency Saatchi & Saatchi Co PLC.

This article reports on the reduction in the media advertising budget of R. J. Reynolds Tobacco Co. and the abandonment of yearlong advertisement schedules in magazines for 1992. Reynolds is also dropping long-term commitments to outdoor companies and will shift savings from both moves to point of purchase and consumer promotions. Under the new policy,Reynolds will make more selective magazine buys on a quarter-by-quarter or issue-by-issue basis, depending on the brand being advertised, the company confirmed.

Presents an interview with James Johnston, chairman and CEO of R.J. Reynolds Tobacco Co. regarding the company's packaging and advertising. Quality standard set for Winston brand; Reasons behind sales decline of Winston; Plans for Vantage. INSET: Winston unwraps new package.

Reports the marketing by R.J. Reynolds Tobacco Co. of its Camel Ninety Nines cigarette in the United States. Industry trend of giving established brands a twist; Target customers of the cigarette; Background on the outdoor advertising campaign for cigarette.

The article offers information on the actions taken by marketers in East Germany in promoting their products in line with the currency unification of the East and West Germany. B.A.T. Cigarettenfabriken sent eight promotional teams cruising through East Germany towns and cities offering packages of Lucky Strike filter cigarettes in exchange for empty or opened packages of other brands. Rival R.J. Reynolds Tobacco International is advertising Camel cigarettes on huge, temporary outdoor boards. This aggressive promotion of products started within hours of currency unification.

Reports that Grant Woods, the attorney general of Arizona is seeking a preliminary injunction to halt the `No bull' advertising campaign of R.J. Reynold's Tobacco Co. in 1998. How the advertisements implies that Winston cigarettes are healthier than other brands; Other charges being filed against the company regarding the campaign.

This article reports on the plan of R. J. Reynolds (RJR) Tobacco Co. to market its low-smoke Eclipse cigarette to Lincoln, Nebraska. The move is an attempt to get a better read on the cigarette which has been testing in Chattanooga, Tennessee since June 1996. Action on Smoking & Health which asked the Food & Drug Administration to regulate Eclipse when it was introduced in Chattanooga, is expected to protest the Lincoln launch. Retailers in the Lincoln test market said RJR told them only about half the cigarette sellers there would be getting Eclipse, one retailer said he was told about 100 stores would have the smoke.

The article reports the United States government has asked Philip Morris USA Inc. and R.J. Reynolds Tobacco Co. to retire their Marlboro Man and Joe Camel advertising campaigns respectively. The government told the tobacco companies to give up the campaigns to show their good faith under the agreement negotiated by state attorneys general with the tobacco industry.

The article discusses the decision of the U.S. Federal Trade Commission (FTC) to subpoena five to eight million documents from R.J. Reynolds Tobacco Co. concerning the use of the cartoon character Joe Camel in advertisements for cigarettes in 1997. The FTC has accused the tobacco company of purposely using Joe Camel to lure the youth to smoking. R.J. Reynolds has filed a suit challenging the procedures of the FTC.

This article discusses the unfairness case filed against R.J. Reynolds Tobacco Co. by the U.S. Federal Trade Commission (FTC) which claims that advertising with the cartoon character Joe Camel targets underage smokers. The FTC is asking for the cartoon character be banned from all marketing materials except those displayed in adult venues, such as bars. While generally declining to disclose the evidence on which it was basing its case, FTC said one factor was a rise in Camel smoking among those under 18. It cited figures indicating that Camel's market share increased from 3% before 1987 to 8.9% in 1987 and 13% in 1993.

The article focuses on legal action that is being taken against R.J. Reynolds Tobacco Co. for unfair advertising. The U.S. Federal Trade Commission is expected to issue an unfair-advertising complaint charging R.J. Reynolds Tobacco Co. with using its infamous cartoon camel to target children. The action will be accompanied by a recommendation for a hefty civil penalty and corrective advertising. The cartoon camel would be banned from appearing in outdoor advertising, on point-of-purchase displays and on merchandise seen by children. INSET: Old Joe's 2-decade trek from 'Smooth Character' to ad villain.

The article discusses the advertising of the R.J. Reynolds Tobacco Company. The company has decided to stop advertising in printed media forms due to public attacks about their printed advertisements targeting young women. The moral and ethical aspects of advertising tobacco products are explored, and the article contains comments from the company's spokeswoman, Jan Smith, who states that the company will restrict their advertisements to age appropriate venues.

The article looks at how American National Advertisers conference panelists helped food marketers prepare defenses for litigious 2007. Guy M. Blynn, VP-deputy general counsel at R. J. Reynolds (RJR) Tobacco Co., and Geoffrey K. Beach, partner at law firm Jones Day, gave tips on staying out of court, such as using permission-based direct marketing; explained how RJR makes it hard for consumers to opt in and easy to opt out; and outlined the company's age-verification process.

The article presents news briefs on the North American marketing and advertising industry as of February 2006. Mercedes-Benz USA named Mark McNabb its VP-marketing. The U.S. Supreme Court declined to hear R.J. Reynolds and Lorillard Tobacco Company's accusations that California's anti-smoking advertisements, which attack the tobacco industry, represent a First Amendment violation. Dow Jones reorganized into three business units, one of which unifies the print and online editions of The Wall Street Journal under L. Gordon Crovitz.

This article presents updates on the U.S. advertising industry as of January 2004. A revision in the rules for listing side effects of prescription medications in print and online advertising is just one of the reasons for the delay in new direct-to-consumer drug advertising guidelines from the Food and Drug Administration. R. J. Reynolds Tobacco Co. has ended the month-long promotion of its Camel brand Midnight Madness. The limited-edition cigarette was themed to the holidays and featured a champagne flavor mixed with Camel's Turkish and domestic tobacco blend. The Internal Revenue Service (IRS) has also issued a rule that ended any doubts about whether advertising costs could be immediately expensed, as most marketers do, or had to be capitalized over time. The IRS in the past has questioned the expensing of advertising and packaging costs, suggesting the costs add long-term product value, and won some support in a 1992 Supreme Court case on a related cost issue. But its attempt to require capitalization of packaging costs was rejected by a tax court in a case against R.J. Reynolds Tobacco Co. Meanwhile, Robert Ross, a senior executive at three ad agencies has already died at the age of 85.

The article discusses the sponsorship deal of Nextel Communications with Nascar. Nascar in June 2003 announced an extraordinary 10-year, $700 million sponsorship deal with Nextel Communications in which the wireless provider would replace R.J. Reynolds Tobacco Co. and its premier brand, Winston, as the sponsor of Nascar's top racing league. RJR had been the sponsor for 33 years and helped Nascar grow to become, arguably, the most popular sport in the U.S. behind the National Football League. RJR was paying an estimated $30 million to $60 million a year for its Winston Cup sponsorship. Starting with the 2004 season, the Nascar schedule will be known as the Nextel Cup. The familiar red and white Nascar/Winston logo is being replaced by a yellow and black version for Nextel. Nextel's creative agency, Omnicom Group's TBWA/Chiat/Day in New York, is already planning a series of advertising campaigns to highlight the sponsorship agreement. Nextel spent $197 million in measured media in 2002, according to TNS Media Intelligence/CMR, and is on target to spend about $210 million in 2003.

The article reports that National Association for Stock Car Auto Racing (Nascar) and R. J. Reynolds Tobacco Co. (RJR) have agreed to end a 31-year relationship. The two had built the Winston Cup into the top car racing series in the United States. Limited by the 1998 tobacco settlement and faced with an uncertain business climate, RJR asked out of its contract. Nascar dialed Nextel. Next year, the series will be called the Nextel Cup. The RJR agreement kept other cigarette companies out of the Winston Cup for three decades. To the delight of anti-smoking groups, Nascar says it will consider a ban on tobacco sponsorships beginning next year. Cigarettes would join distilled liquor and pornography on a list of products deemed not Nascar-family-friendly.

The article presents a number of memorable ads for Winston cigarettes from 1954 to 2003 in view of the decision of R.J. Reynolds Tobacco Co. to discontinue advertising for Doral and Winston, its two core brands. The decision is a milestone in tobacco history.

This section describes print advertisements of companies Mezzina Brown & Partners and Gabriel Degrood Bendt for the Camel brand of R.J. Reynolds Tobacco Co. and Rhino fishing gear brand of Zebco Corp., respectively.

The article reports on the launch of the new Camel Turkish Royal cigarette brand by R.J. Reynolds Tobacco Co. in the U.S. in 2002. Key issues discussed include details of the marketing for the Turkish cigarette brand, the significance of the advertising theme created for the brand and the target market for the product.

The article presents news concerning advertising as of February 4, 2002. R.J. Reynolds Tobacco Co. is planning to launch its Winston EVO Flask cigarette-pack redesign on March 2002. Masterfoods USA has launched its Global Color Vote promotion for M&M's. McCann-Erickson Worldwide has been chosen to handle the advertising for Major League Baseball.