1. RJR's Eclipse finds home in mall Smokers Lounges.
- Author
-
Pollack, Judann
- Subjects
- *
TEST marketing , *MARKETING , *MARKETING management , *SALES promotion , *MARKETING strategy - Abstract
This article reports on the test marketing of R.J. Reynolds Tobacco Co.'s Eclipse cigarettes in Atlanta, Georgia. Smokers would not be able to buy Eclipse cigarettes in Atlanta convenience stores, supermarkets or tobacco shops even though the city is R.J. Reynold Tobacco's newest test market for the low-smoke brand. Instead, the brand will be available only in an RJR-operated Smokers Lounge in that city's North Point Mall. The Smokers Lounge actually is RJR's second; it opened a similar lounge in Chattanooga, Tennessee, the initial test market for Eclipse.
- Published
- 1997