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R.J. Reynolds pulls out of print.

Authors :
Ives, Nat
York, Emily
Source :
Advertising Age. 12/3/2007, Vol. 78 Issue 48, p8-8. 2/5p.
Publication Year :
2007

Abstract

The article discusses the advertising of the R.J. Reynolds Tobacco Company. The company has decided to stop advertising in printed media forms due to public attacks about their printed advertisements targeting young women. The moral and ethical aspects of advertising tobacco products are explored, and the article contains comments from the company's spokeswoman, Jan Smith, who states that the company will restrict their advertisements to age appropriate venues.

Details

Language :
English
ISSN :
00018899
Volume :
78
Issue :
48
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
27734415