FTC set to banish Joe Camel.

The article focuses on legal action that is being taken against R.J. Reynolds Tobacco Co. for unfair advertising. The U.S. Federal Trade Commission is expected to issue an unfair-advertising complaint charging R.J. Reynolds Tobacco Co. with using its infamous cartoon camel to target children. The action will be accompanied by a recommendation for a hefty civil penalty and corrective advertising. The cartoon camel would be banned from appearing in outdoor advertising, on point-of-purchase displays and on merchandise seen by children. INSET: Old Joe's 2-decade trek from 'Smooth Character' to ad villain.