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LAST MINUTE NEWS.

Source :
Advertising Age. 5/9/1994, Vol. 65 Issue 20, p1-57. 3p.
Publication Year :
1994

Abstract

The article presents news briefs related to the advertising industry in the U.S. As part of its effort to strengthen global focus, sportswear company Nike has promoted longtime U.S. Advertising Director Scott Bedbury to oversee global advertising. Meanwhile, R.J. Reynolds Tobacco Co. is again starting a Winston Weekend continuity program, this time tied solely to Winston Select.

Subjects

Subjects :
*ADVERTISING
*EMPLOYEE promotions

Details

Language :
English
ISSN :
00018899
Volume :
65
Issue :
20
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
17753357