SMOKERS GO FROM OUTCASTS TO IN CROWD.

Authors :: Thomaselli, Rich
Source :: Advertising Age. 1/23/2006, Vol. 77 Issue 4, p3-27. 2p. 3 Color Photographs.
Publication Year :: 2006
Abstract: This article reports on the Marshall McGearty cigarette line to be introduced by R. J. Reynolds complete with a smoking lounge in Chicago, Illinois. Matt Myers, president of Campaign for Tobacco-Free Kids, criticized the marketing technique of the company. The impact of the smoking lounge on the tobacco industry is examined.