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Camel vs. Marlboro.

Authors :
Dagnoli, Judann
Source :
Advertising Age. 5/27/1991, Vol. 62 Issue 22, p1-37. 2p.
Publication Year :
1991

Abstract

Reports the marketing by R.J. Reynolds Tobacco Co. of its Camel Ninety Nines cigarette in the United States. Industry trend of giving established brands a twist; Target customers of the cigarette; Background on the outdoor advertising campaign for cigarette.

Subjects

Subjects :
*MARKETING of cigarettes
*CIGARETTE industry
*OUTDOOR advertising
*MARKETING

Details

Language :
English
ISSN :
00018899
Volume :
62
Issue :
22
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
10338895

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Authors Abstract Subjects Details