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Lists the top motion picture and television companies in the United States. Total sales; Advertising expenditures; Warner Brothers; Walt Disney; CBS; ABC.

Focuses on franchisee and management infighting within the convenience store chain, 7-Eleven. Southland Corp. as owner of 7-Eleven; Absence of national advertising; Debt payments; Rebuilding of brand equity; Bankruptcy filing in 1987; Regionalizing of stores; Remodeling program.

Discusses the impact of the Internet on motion picture marketers in the United States. Significance of the Internet as a marketing medium for motion pictures; Web marketing of the film `The Blair Witch Project.'

Examines whether interactive marketing on the Internet is a blessing or a curse in the United States. Effect of the Internet to movie releases; Lesson for marketers; Parodies on `The Blair Witch Project.'

Discusses the move of Japanese carmakers to rethink their advertising campaigns as a result of their displacement by the Big Three automakers. Toyota's comparative advertising campaigns; Marketing role reversal involving domestics and the Japanese brands; New-found strength of domestic carmakers; Plans of Toyota, Nissan and Mazda.

Reports on the introduction of Hyundai Motor America's subcompact Accent as a means to upgrade the company's corporate image. Estimated budget hike of the company; Slogan change; Opportunity to provide a new foundation for Hyundai in the United States; Car models for 1994; Integrated direct mail campaign in the United States.

Reports on Southland Corp.'s plan to sell co-branded cards with the 7-Eleven store. Launching of the `7-Eleven Phone Card'; Similar arrangement with MCI, Bottom Line Telecommunications and VarTec Telecom on November 14.

Reports that Sony Development is targeting the San Francisco Bay Area as the pilot market for its national chain of high-technology cyberparks. Proposed names for the chain; Target costumers; Features of the parks.

Reports on Walt Disney Co.'s plans for a second marketing blitz behind the holiday rerelease of the film `The Lion King,' with Burger King Corp. (BK) as a promotion partner. BK's restaging of main elements of its original $40 million promotion; March-through-June 1994 sales for BK; Disney's anticipated cartoon blockbuster for 1995 `Pocahontas'; Kodak Co.'s third phase of `Lion King' promotion.

Reports that NBC and Walt Disney Co. are joining forces for the first time. Disneyesque themes of all-family and high-technology for the fall lineup of NBC; Walt Disney World's signing as partner for NBC's marketing push with Toys `R' Us in September 1994; Disney World's offer of 100 trips for four to the new attraction and other Disney parks in Florida as the grand prize in the NBC promotion.

Reports on Procter & Gamble's (P&G) push toward advertiser-driven television (TV) programming. Negotiations of financial relationships with some of TV industry's biggest players; Chairman Ed Artzt's call for advertisers to take more control of TV content; Advantages to studios of possible P&G deals.

Reports that Nestle is launching a global brand-building push to restore equity to its aging brand portfolio. Marketing budget for interactive, direct and event marketing; Cuts on trade spending; Traditional media advertising.

Reports on McDonald Corp.'s launching of a National Football League (NFL) Super Bowl ticket giveaway promotion on the Fox television network. Partners in the promotion; Tie-in with Warner Bros. Inc. for the Christmas release of the motion picture `Richie Rich'; Details of both promotions.

Reports on Nissan Motor Corp.'s interactive/multimedia marketing plan. Agency Chiat/Day; Negotiation with media and bell companies about signing up for the biggest interactive trials for 1994; Interactive television advertising; Cd-ROM; On-line services.

Reports on General Motors Corp.'s national image program aimed to create a consistent retail image encompassing existing divisional programs under the leadership of new director of image Jack Jeffrey. Involvement of all General Motor dealers; How the program would work.

Reports on the plan of Eastman Kodak Co. to create its own sponsored television programming. Development of a transactional movie preview show; Promotion of brands; Combination of elements of interactivity and direct marketing.

Reports on Walt Disney Company's plan to become a major player in the spelled-out video games market by acquiring Virgin Interactive, a major Disney licensee in the business. Expansion beyond its current co-production involvement in video-games; Two units looking for interactive opportunities; Competition in the video games software business; Growth of the video game software; Promotional partners.

Reports on Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, Bayer AG and Elf Sanofi's interest in acquiring pieces of the Sterling Drug empire to be auctioned off by Eastman Kodak. Goldman Sachs as auctioneer; Sales in 1993; Expected overall purchase price; Units that the five bidders are pursuing.

Reports on Twentieth Century Fox's promotional partnerships with Nabisco, Tropicana, Dowbrands and Pizza Hut for its motion picture `The Pagemaster.' Value and extent of marketing support; Aim to compete with Disney in the family entertainment area; Cast; Blending of live action with animation.

Focuses on the plans of major Hollywood studios to build entertainment retail stores. Two-fold goal; Creation of brand identities; Sony Corp.'s plans of entering global market; MGM's store in Santa Monica, California; MCA/Universal's plans for retail rollout.

Reports on the marketing of Procter and Gamble Co.'s Luvs diapers. Retailers' withdrawal of the sale of the diapers; Sales share of Pathmark and Toys `R' Us stores; 1991 to 1993 sales; P&G brand mergers; 1993 advertisement spending; Introduction of the Luvs Ultra Leak diaper guards; Competition with Kimberley-Clark.

Discusses the brand marketing strategy of television networks. American Telephone and Telegraph Co.'s (AT&T) `Your True Voice' campaign; Cable networks' partnership with advertising agencies; NBC's expansion in the interactivity category; CBS' branding strategy; ABC's promotions.

Discusses the product placement advertising strategy in motion pictures. Ford Motor Company and Coca-Cola's placement in `Jurassic Park'; Marketing in `The Flinstones'; Strategy's historical background; Creation of Production Resources departments in film studios; Placement rules; Issue of back-end promotions and overexposure.

Reports on the national direct promotional efforts of General Motors Corp.'s Saturn automobile division. Construction of a limited edition car; Enhancement of customer relationship; 1995 model interior; 1993 spendings; Selection of promotion agencies.

Reports on Walt Disney Pictures' June 24, 1994, film release of `The Lion King'. Marketing blitz; Major company sponsors; Agreements with over 100 licensees; Disney's hope for film's gross; Burger King's share in financing marketing effort. INSET: The Lion King:Promotion highlights..

Reports on Walt Disney Co.'s bid for the licensing and merchandising account for the 1998 World Cup Soccer Tournament in France. Significance of the account to Walt Disney's floundering Euro Disney theme park outside of Paris; Potential benefits of Walt Disney's account to the tournament; Walt Disney's promise of construction funding for a stadium near its Euro Disney theme park as host site of the tournament; More.

Reports on the multi-media marketing campaign of Mazda Motor Corp. for its `Millenia' luxury sedan. Advertising aimed against competitors like Lexus; Promotional tie with American Airlines; Foote, Cone & Belding Communications Inc. as the advertising agency.

Reports on Southland Corp.'s expansion of product offerings through its convenience store chain 7-Eleven. Offer of fresh sandwiches, pizza and salads through the company's `Commissary' program; Cautious attitude of 7-Eleven's franchisee group toward the plan; Disagreement between Southland and 7-Eleven franchisees over the viability of the company's marketing initiatives in 1993.

Reports on Coca-Cola's development of a midcalorie cola. Creation of a project team; Market readiness for midcalorie cola; Competition with Pepsi.

Reports on Nestle's hiring of consultants to conduct a sweeping brand equity study expected to reveal the power performers and laggards. Clarification of strengths and liabilities within the company; Review of portfolio of brands; Factors considered in review; Plans of weeding out underperformers and retooling of management.

Reports on Revlon's hiring of an outside consultant, the Thomas Group, to analyze its operations. Setting up of internal auditing task forces to speed up the product development and design process; Thomas Group's other clients; Goal to boost financial performance and response time; Driving force in the Revlon changes as North American Chairman George Fellows.

Reports on Joh. A. Benckiser GmbH division Coty's takeover of the entire Quintessence portfolio of brands. Benckiser's plans to intensify marketing in the mass market fragrance category; Changes in the marketing strategy for the Jovan perfume; Sales performance of Coty and Quintessence.

The article offers information on the Chief Marketing Officer (CMO) of Global Cadillac Uwe Ellinghaus. Topics include Ellinghaus' responsibility of formulating a consistent international brand strategy, his career with luxury car companies over the years, and the continuous growth in the sales of luxury cars such as Mercedes Benz, BMW, and Lexus. It also mentions his views on spending money on experiential marketing for Cadillac.

The article focuses on automobile industry firm Fiat Chrysler, discussing a five-year business plan announced by Chief Executive Officer (CEO) Sergio Marchionne in which two Dodge automobile models will be discontinued in favor of similar Chrysler brand automobiles. An advertising campaign of the company for Jeep automobiles featuring a song by the late musician Michael Jackson is discussed.

The article discusses comments from automobile industry marketing executives including Drew Slaven of Mercedes-Benz USA and Tim Mahoney and Uwe Ellinghaus of General Motors on the plans for the 2014 television advertising upfront advanced sales period.

The article considers automobile ownership by advertising executives whose agencies have accounts of major automobile industry firms Executives including Margaret Keene of the agency Saatchi & Saatchi, Mark LaNeve of Team Detroit and Matthew Page of the agency Spark44 discuss the automobiles they own and automobiles they would aspire to own.

The article discusses advertising sales of the television network ESPN in anticipation of the June 2014 FIFA World Cup soccer tournament in Brazil, focusing on the comments of the ESPN global customer marketing and sales executive Ed Erhardt concerning the impact of viewer trends and time zones.

The article examines public relations damage control by sporting goods industry firm Under Armour related to the poor performance of U.S. speed skaters at the 2014 Olympic Winter Games while wearing uniforms created by the company. The defense of its product by Chief Executive Officer (CEO) Kevin Plank in television and periodical interviews and comments on social media by athletes who endorse Under Armour are examined. It is noted the company's contract with U.S. Speedskating was renewed.

The article comments by Matt Mirchin, a marketing executive of sporting goods industry firm Under Armour, on the poor performance of U.S. speed skaters at the 2014 Olympic Winter Games while wearing uniforms created by the company.

The article examines the reaction to a television commercial for the Cadillac ELR hybrid electric automobile, which was the automobile featured in the commercial as Cadillac Chief Marketing Officer (CMO) Uwe Ellinghaus felt otherwise commercial might be seen as snobbish by viewers.

The article reveals that BMW of North America is planning to revive the online movie series "BMW Films" in 2014.

The article considers possible competition between television and cable television networks which broadcast National Football League (NFL) games should a proposal by NFL Commissioner Roger Goodell to expand the wild card round of the NFL playoffs be adopted.

The article focuses on the use of sports in providing brands access to a larger consumer base. It highlights the efforts of marketers to spend millions of dollars to gain access to digital offerings during sports broadcasts. It looks at the use of data-based mobile marketing plays at arenas of the National Basketball Association and virtual advertisements during Major League Baseball telecasts. Details on media packages bought by marketers for increased consumer engagement are also provided.

The article focuses on the deal between business-to-business company Aon and English Premier League football club Manchester United, which is expected to increase awareness of Aon's brand in developing markets, particularly in Asia.

The article examines the Super Bowl XLVIII football game to be played February 2, 2014 at MetLife Stadium in northern New Jersey. The impact on television ratings and advertising during the game of the fact it will be the first Super Bowl played outdoors in an area subject to winter weather is discussed. It is noted that television advertising for the game by its broadcaster Fox Broadcasting emphasizes the possibility of cold and snowy weather.

The article discusses the launch of the Mustang automobile by automobile manufacturer Ford Motor Co. as of December 2013, with a focus on the global marketing campaign for the car. Topics include Ford's use of social media, sales of Mustangs and its position in U.S. culture, and competition with the Chevrolet Camaro automobile.

The article discusses the promotional campaign for car company Chrysler's Dodge Durango Sport Utility Vehicle (SUV) featuring actor Will Ferrell's character Ron Burgundy from the film "Anchorman 2: The Legend Continues," with a focus on sales as of December 2013. Topics include lower-funnel activity, or activities which indicate serious purchase intent, online video advertisements on video website YouTube, and comments from Oliver Francois, Chief Marketing Officer (CMO) of Chrysler.

The article discusses endorsements in advertising by U.S. Olympic athletes who will compete in the 2014 Olympic Winter Games in Sochi, Russia. Companies for which skier Lindsey Vonn is an advertising spokesman are discussed including Under Armour, Red Bull and Rolex. Olympic athletes who will appear in advertisements for breakfast cereal company Kellogg are noted. Other athletes with endorsements are discussed including Shaun White, Julia Mancuso and Ted Ligety.

An interview is presented with Tim Mahoney, head marketing executive of automobile industry firm General Motors for Chevrolet automobiles. Mahoney says that Chevrolet has established stable relationships with its advertising agencies. He says the brand plans to retain the agency Leo Burnett for its Silverado pickup trucks account. Mahoney states that commercials during the television broadcast of the Super Bowl football game are sound marketing strategy.

The article examines the use of data analysis in marketing by automobile industry firms including General Motors and Nissan North America.