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AUTO CMOS DISH ON MEDIA AHEAD OF UPFRONTS.

Authors :
McCarthy, Michael
Source :
Advertising Age. 5/12/2014, Vol. 85 Issue 11, p25-25. 1p.
Publication Year :
2014

Abstract

The article discusses comments from automobile industry marketing executives including Drew Slaven of Mercedes-Benz USA and Tim Mahoney and Uwe Ellinghaus of General Motors on the plans for the 2014 television advertising upfront advanced sales period.

Subjects

Subjects :
*MARKETING executives
*AUTOMOBILE industry
*TELEVISION advertising buying

Details

Language :
English
ISSN :
00018899
Volume :
85
Issue :
11
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
96052932

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Authors Abstract Subjects Details