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Luvs on the rocks.
- Source :
-
Brandweek . 4/4/94, Vol. 35 Issue 14, p1. 2p. 1 Graph. - Publication Year :
- 1994
-
Abstract
- Reports on the marketing of Procter and Gamble Co.'s Luvs diapers. Retailers' withdrawal of the sale of the diapers; Sales share of Pathmark and Toys `R' Us stores; 1991 to 1993 sales; P&G brand mergers; 1993 advertisement spending; Introduction of the Luvs Ultra Leak diaper guards; Competition with Kimberley-Clark.
- Subjects :
- *DIAPERS
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 35
- Issue :
- 14
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 9405191199