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Disney to own Disney-fy video games by owning development unit.
- Source :
-
Brandweek . 5/23/94, Vol. 35 Issue 21, p3. 2p. 1 Color Photograph. - Publication Year :
- 1994
-
Abstract
- Reports on Walt Disney Company's plan to become a major player in the spelled-out video games market by acquiring Virgin Interactive, a major Disney licensee in the business. Expansion beyond its current co-production involvement in video-games; Two units looking for interactive opportunities; Competition in the video games software business; Growth of the video game software; Promotional partners.
- Subjects :
- *VIDEO games
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 35
- Issue :
- 21
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 9406230572