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Disney in bid for World Cup '98 rights.
- Source :
-
Brandweek . 3/14/94, Vol. 35 Issue 11, p1. 2p. - Publication Year :
- 1994
-
Abstract
- Reports on Walt Disney Co.'s bid for the licensing and merchandising account for the 1998 World Cup Soccer Tournament in France. Significance of the account to Walt Disney's floundering Euro Disney theme park outside of Paris; Potential benefits of Walt Disney's account to the tournament; Walt Disney's promise of construction funding for a stadium near its Euro Disney theme park as host site of the tournament; More.
- Subjects :
- *FIFA World Cup
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 35
- Issue :
- 11
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 9404210467