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Your search keyword '"MARKETING strategy"' showing total 115 results

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115 results on '"MARKETING strategy"'

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1. PERCEPTION OF BIG MUSIC FESTIVAL BY ITS PARTICIPANTS - CONTEXT OF EVENT SPONSORS' MARKETING ACTIVITIES.

2. Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers.

3. What's Brewing?

4. Characterizing visitor engagement behavior at large-scale events: Activity sequence clustering and ranking using GPS tracking data.

5. HOW SPONSORSHIPS WORK: THE SPONSORSHIP ENGAGEMENT MODEL.

6. SEGMENTING EVENT ATTENDEES BASED ON TRAVEL DISTANCE, FREQUENCY OF ATTENDANCE, AND INVOLVEMENT MEASURES: A CLUSTER SEGMENTATION TECHNIQUE.

7. Comparative Analysis of Travel-Related Characteristics Between Special Event Attendees and Non-Attendees in a Metropolitan City.

8. THE STRATEGIC USE OF EVENTS WITHIN LOCAL GOVERNMENT: A STUDY OF LONDON BOROUGH COUNCILS.

9. Goods on the Go.

10. Feminism as a Marketing Tool: Calgary’s Urban Curvz

11. In With the New.

12. RESPONSIBLE & PROFITABLE.

13. HOW THE DEALER STOLE CHRISTMAS.

14. Special Event Sales.

15. Creatives convene for Caples.

16. Rental.

17. I DJ Now Hosts Two-Night Customer Appreciation Event To Spur Sales.

18. Diary of an In-Stone Event.

19. For-profits planning events for cause, exposure.

20. THE FUN OF THE FAIR.

21. Marketing with Social Media: A LITA Guideedited by Beth C. Thomsett-Scott

22. ALL THE WORLD IS A STAGE.

23. 7TH ANNUAL RENTAL FORECAST 2009.

24. 4 trends for corporate events.

26. Chat, chat, love your hat!

27. How to Deal With Change.

28. Use Treats as Strategic Marketing.

29. Crossing the Chasm.

30. Collaborative Efforts: Success stories for creative events with suppliers that increase sales.

31. SPECIAL EVENTS.

32. Making an Entrance into Event Lighting.

33. On the trail for palate pleasers.

34. Planting an idea and watching it grow.

35. Hungry industry eyes November turnaround.

37. Apple To Hold iPhone Event On Sept. 9: Reports.

38. STRIKING SILVER 21st CENTURY STYLE.

39. 'Dual,' 'Deep Reach' and 'Integrated'--Top Trends in Corporate Event.

40. What's New in 2013?

41. HOW TO SUCCESSFULLY MARKET YOUR NEXT EVENT.

42. PubFood.

43. A time to fill places.

44. Sealing the deal -- outside the office.

45. Making of a Legend.

46. Roundup: Oxford Funding Does Road Show; R&G Settles Suit.

47. ORNAMENTAL AS ANYTHING.

48. KBA Hosts Open House.

49. Solana Beach: Speaker Looks to Persuade Guests.

50. The Art of Attraction.

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