HOW TO SUCCESSFULLY MARKET YOUR NEXT EVENT.

The article offers tips on improving marketing strategy for a successful event. It advises to clearly define the goals of the event to establish the target market. It strongly recommends organizing an events committee for a more formal structure. It suggests sending out invitations early so as to make room for follow-ups, ensuring that invitations stand out, and to refrain from sending e-mail attachments. It also states that using the correct media is an effective way to generate publicity.