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'Dual,' 'Deep Reach' and 'Integrated'--Top Trends in Corporate Event.
- Source :
- Special Events Exclusive Insight; 2/13/2013, p1-1, 1p
- Publication Year :
- 2013
-
Abstract
- The article discusses several trends in corporate function events in the U.S. in 2013. The events are essential to lure potential clients as these could be used to implement market segmentation and branding promotional strategies. According to the author, most events in the country are held in locations with high visibility and traffic as well as near to retail areas.
- Subjects :
- SPECIAL events
MARKETING strategy
MARKET segmentation
TARGET marketing
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Special Events Exclusive Insight
- Publication Type :
- Periodical
- Accession number :
- 86384946