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Special Event Sales.

Authors :
Thompson, Sharon Elaine
Source :
Lapidary Journal Jewelry Artist; Aug2011, Vol. 65 Issue 4, p22-26, 5p
Publication Year :
2011

Abstract

The article offers marketing tips and suggestions to jewelers when displaying jewelry beyond the traditional route of selling through galleries, art shows, and online shops. It details several novel marketing strategies from successful jewelers and entrepreneurs in boosting marketing profiles and finding customers. The approaches include taking products directly to customers at special events such as home parties, fundraising, and charities.

Details

Language :
English
ISSN :
19365942
Volume :
65
Issue :
4
Database :
Complementary Index
Journal :
Lapidary Journal Jewelry Artist
Publication Type :
Periodical
Accession number :
71341005