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Innovation is fundamental to the paint and coatings industry. The breadth and depth of technologies available on the market today reflects the key role innovation plays. It also reflects the [...]

In the 1993 sports comedy 'Rookie of the Year' Henry Rowengartner joins the Chicago Cubs after the Little League baseball player can throw like the pros when his tendons heal [...]

Recently Microsoft stopped supporting most versions of Internet Explorer and encouraged consumers to switch to its Edge browser. Wow! How the high-tech world changes. We remember the late 1990s when [...]

Byline: Emily Witt Get the Look Telfar Clemens takes inspiration from mass appeal. tifPhotograph by Justin French for The New YorkerClemens, center, admires Jean Paul Gaultier and Vivienne Westwood, but [...]

In 2019, BMW announced that it would begin charging owners of its vehicles $80 per year for the privilege of using Apple CarPlay, which mirrors an iPhone's screen and functionality [...]

A qualitative product feature optimization (q-PFO) approach involves the use of structured interview procedure developed in 1999 regarding feature identification in purchasing high-tech products, such as digital cameras. A q-PFO study of first-time digital camera buyers and advantages of the q-PFO method over adaptive conjoint analysis are discussed.

The options for electrical or electronic locking of doors usually operated by access control systems are varied, but limited many times by the use. Contributing factors are the door itself, [...]

Extent to which, reward programs of retailers, can build customer loyalty, is examined. Effect of customer satisfaction on their preference, in terms of type of timing of rewards is also analyzed.

The crime scene investigators from the Hot Snacks City police department surveyed the site carefully. Buried within a shallow grave were a rather large conventional oven; a bundled fork, knife [...]

This article explores the links between wine consumers' preferences for wine from particular countries or regions and their interest in, and propensity to travel to, specific wine regions. Data from a convenience sample of 161 wine consumers in Calgary, Canada, revealed that specific appellation-of-origin preferences (e.g., for Australian or French wines)do have an influence on travel preferences and patterns. Nearly 70% of respondents preferred to drink wines from particular origins, and planned wine-related travel by respondents closely matched those geographic preferences. Other factors, however, were also shown to be important in shaping wine tourism destinations, including distance and cognitive factors. Implications are drawn for wine tourism marketing and for destination-choice theory. Recommendations are made for future research. Keywords: wine preferences; wine tourism; destination choices

The categories of pricing mechanism and the methods for getting the right pricing done are presented. The influence of customer perception and behavior on pricing is also discussed.

IF cattle grading U.S. Department of Agriculture Choice were a basic Volkswagen, U.S. cattle producers should be producing the Audis and Porsches made by the same company, according to Robbi [...]

Marketers are always on the look out to develop new platforms to market their goods and for this any marketing professional would vouch that one has to be a good listener. Listening in to consumerEs ongoing dialogues with web-based virtual advertisers helps a marketing professional identify new product opportunities based on new combination of consumers needs.

The article examines the impact of consumer preferences on product development.

The increasing consumer spending in the United States has brought about many changes in the purchasing habits of the people as well as the retail business. The department stores and discount stores are neck and neck with their pricing strategies that meet the consumer decisions.

A study investigating the influence of negative features on choice and matching is presented. Results suggest that when choosing, people exhibit enhanced sensitivity to negative features.

DOES IT MATTER IF IT MATTERS? A LOOK AT MARKETING studies conducted over the past seven to eight years reveals that American consumers do indeed perceive the U.S. as producing [...]

The decision of food and beverage manufacturers to revise their junk food marketing methods in accordance with public sentiment.

When New Urbanism emerged in the early 1980s, town planners and architects proclaimed it as the ultimate antidote to suburban sprawl, an approach to land use that would be universally, [...]

In the world of retail, the convenience store industry generally lags far behind in the consumers' eyes in terms of in-store design and display. Fortunately, a few design-savvy operators are [...]

The properties of chocolate that make it most appealing to consumers resonate as some of the same features that make confectioners go nuts when they try to coat with it. [...]

In today's over-crowded market, developing a great product is only the beginning. 'Without its packaging the product doesn't exist,' says John Lister of US design consultancy Lister Butler. [ILLUSTRATION OMITTED] [...]

For a consumer product marketer, the months--maybe years--of time spent to develop or improve a product can all fall apart in a few moments and 12 inches. That moment of [...]

The important lesson of listening to the customer to survive in the marketplace is emphasized using the Standard Industrial Lubrication company's recent turnaround example.