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Direct and indirect effects of self-image congruence on brand loyalty
- Source :
- Journal of Business Research. Sept, 2006, Vol. 59 Issue 9, p955, 10 p.
- Publication Year :
- 2006
-
Abstract
- Efficacy of a model, which is dealing direct and indirect effects of self-image congruence on brand loyalty, is analyzed.
Details
- Language :
- English
- ISSN :
- 01482963
- Volume :
- 59
- Issue :
- 9
- Database :
- Gale General OneFile
- Journal :
- Journal of Business Research
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.153597364