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Negative-based prominence: the role of negative features in matching and choice

Authors :
Willemsen, Martijn C.
Keren, Gideon
Source :
Organizational Behavior & Human Decision Processes. July, 2002, Vol. 88 Issue 2, p643, 30 p.
Publication Year :
2002

Abstract

A study investigating the influence of negative features on choice and matching is presented. Results suggest that when choosing, people exhibit enhanced sensitivity to negative features.

Details

Language :
English
ISSN :
07495978
Volume :
88
Issue :
2
Database :
Gale General OneFile
Journal :
Organizational Behavior & Human Decision Processes
Publication Type :
Periodical
Accession number :
edsgcl.122599862