Critical brand poetics: 'from the M at the end of the earth.'

Subjects

Subjects :

Consumer preferences -- Influence
Consumer preferences -- Research
Reflexivity (Logic) -- Economic aspects
Advertising, marketing and public relations
Business

Details

Language :

English

ISSN :

0267257X

Volume :

25

Issue :

7-8

Database :

Gale General OneFile

Journal :

Journal of Marketing Management

Publication Type :

Periodical

Accession number :

edsgcl.209496937