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Authors :
Clancy, Kevin J.
Kieff, James R.
Source :
Marketing Management. July-August, 2004, Vol. 13 Issue 4, p16, 3 p.
Publication Year :
2004

Abstract

The important lesson of listening to the customer to survive in the marketplace is emphasized using the Standard Industrial Lubrication company's recent turnaround example.

Subjects

Subjects :
Consumer preferences -- Management
Consumer preferences -- Influence
Consumer behavior -- Influence
Business enterprises -- Customer relations
Company business management
Advertising, marketing and public relations
Business
Business, general

Details

Language :
English
ISSN :
10613846
Volume :
13
Issue :
4
Database :
Gale General OneFile
Journal :
Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.121848729

Tools

Authors Abstract Subjects Details