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Building a better mousetrap

Authors :
Cole, Jerry
Source :
Marketing Research: A Magazine of Management & Applications. Summer, 2009, Vol. 21 Issue 2, p18, 6 p.
Publication Year :
2009

Abstract

A qualitative product feature optimization (q-PFO) approach involves the use of structured interview procedure developed in 1999 regarding feature identification in purchasing high-tech products, such as digital cameras. A q-PFO study of first-time digital camera buyers and advantages of the q-PFO method over adaptive conjoint analysis are discussed.

Subjects

Subjects :
Electronic cameras -- Purchasing
Electronic cameras -- Innovations
Consumer preferences -- Influence
Digital camera
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
10408460
Volume :
21
Issue :
2
Database :
Gale General OneFile
Journal :
Marketing Research: A Magazine of Management & Applications
Publication Type :
Periodical
Accession number :
edsgcl.205680915

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