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Presents a brief profile and history of the Canadian daily newspaper 'The Evening Star' which was later renamed twice and is now known as 'The Toronto Star.' Establishment of the newspaper in 1892; First change of name under editor Joseph E. Atkinson; Introduction of color in the paper; Developments in the paper in the later parts of the 20th century.

Reports on Telemedia Communications magazine executives' development of plans to cope with the increase in the cost of coated paper in Toronto. Trimming of page sizes; Boosting advertising and editorial ratios; Employee downsizing.

Reports the impact of the transit tabloids on the daily newspaper market in Toronto, Ontario. Effect of free dailies on paid newspapers; Occurrence of radical change in the newspaper readership scene; Increase significance of free daily newspaper readership.

Focuses on the closure of FYI Toronto newspaper in Ontario. Amount of losses incurred by the company; Impact of the closure on transit newspapers; Popularity of transit newspapers.

Reports on the release of free transit tabloids `FYI Toronto' and `GTA Today' in Toronto, Ontario in June 2000. Content; Target markets; Volume of circulation.

Offers an example of how community newspapers are moving beyond good news editorial as exemplified by `York Guardian,' a Toronto-published newspaper. Amateurishness in its initial publication; Advertisers' support; Success story.

The article reports that Sun Media Corp. is revamping its Montreal transit paper and relaunching a Toronto, Ontario transit tabloid. "Montréal Métropolitain" has changed its name to "24 heures", while "24 Hours" launched November 3 in Toronto. The new Toronto paper will compete against "Metro Toronto," a free commuter daily jointly operated by Torstar and Sweden's Metro International SA that has a daily circulation of 182,000. The redesigned paper, to be published entirely in colour with a print run of 120,000, will also have pages devoted to fashion, food, technology, health and well-being and weekend activities.

Focuses on the extent of the redesign undertaken by the 'Toronto Sun' newspaper in Ontario. Aim of accommodating six additional news pages and reducing advertising clutter; Implications for the newspaper's regular advertisers; Benefits for readers.

Reports on the attempts of daily newspapers in Toronto, Ontario to increase their readership in autumn 2002 by running various promotions of motion pictures made in Los Angeles, California-based Hollywood. Various daily newspapers published in Toronto; Motion picture whose posters were published by the newspaper 'National Post'; Newspaper which published posters of the motion picture 'The Lord of the Rings: The Two Towers.'

Focuses on the relevance of sports section in daily newspapers in Toronto, Ontario. Attraction of sports section to advertisers; Increase of newspaper, 'National Post' circulation; Exclusion of sports section in the publication of the 'Globe' newspaper; Necessity of national perspective on sports for the national newspaper.

Reports on a peach promotion by the Ontario Tender Fruit Marketing Board in Toronto, Ontario for Faye Clack Marketing & Communications in which commuters heading into the city were treated to a fresh peach inside a brown paper bag. Purpose of the campaign. Views of the president of Faye Clack, Cory Streef, on the campaign.

Sun Media Corp. faces an uphill battle as it takes another run at publishing a commuter daily in the already-crowded Toronto and Montreal markets. Sun Media renewed hostilities with the simultaneous launch of 24 hours and an overhaul of its Montreal freebie Montréal Métropolitain. They are printed on semi-gloss paper reminiscent of supermarket tabloids, and featuring an editorial environment heavy on wire copy. The 24 hours and its sister publication are attempting to carve out a niche among females 25 to 49. It was probably intended as a joke, but 24 hours publisher Bob Harris even alluded to the newspaper's difficulty in attracting advertising when he spoke at the Advertising Club of Toronto's annual newspaper day luncheon in mid-January.

Reports that Toronto, Ontario's largest circulation daily 'Toronto Star,' will celebrate its 110th anniversary by printing one million copies of its completely redesigned newspaper. Features of the enhanced paper; Advertisement campaign from Enterprise Creative Selling, accompanying the redesign; Anniversary celebrations of the daily.

Advertiser-friendly Metro commuter paper 'Metro Toronto,' has earned a niche with readers and advertisers in Toronto and Montreal. Last spring's Newspaper Audience Databank readership study shows it now has more daily readers in Toronto than the 'National Post,' and more than half the readership of both 'The Globe and Mail' and 'Toronto Sun.' Designed to be read cover-to-cover in 20 minutes, Metro is now a staple for Toronto's transit crowd. The newspaper appeals to a younger demographic comfortable with getting their news in short bursts, whether it's from the Internet or television. About 48% of Metro's distribution is done through the Toronto Transit Commission and Go Transit, while 43% is done through street boxes.

The article presents views of direct marketing creatives about a recent trend of direct mail in Toronto, Ontario. According to Bryan Tenenhouse, Senior Vice-President, Creative Director at Arnold Brand Response, Ernest & Julio Gallo Wine Direct Mail is an intriguing blend of words, design and production value. A personal letter from Gina Gallo shares how her passion for wine and love of Sonoma County combine to give Gallo Wines distinction. According to Paul Joyce, Vice-President, Creative Services MC Direct, the direct mail of Bell Sympatico shows an intuitive understanding of their target market's impatience, a masterful control of paper stock and a sweet balance of concept and commerce.

The newest addition to Toronto, Ontario's TV landscape spent a month advising Torontonians to "stay tuned." Now it's showing them why. Coinciding with its Sept. 19 launch, the marketing for Toronto 1 is focusing on five core television shows," Toronto Tonight", "Prime Ticket Movies", "The Sharon Osbourne Show", "The Toronto Show" and an hour-long block of programming comprised of Celebrity Justice and Extra. Created by Toronto agency Flavour, the campaign includes billboard advertisements on major routes in and out of the city, plus domination advertising on 20 Toronto Transit Commission subway cars and at GO Transit's Union Station stop. Toronto 1 also ran a four-page cover wrap on the September 19, 2003 edition of free commuter paper "Metro Toronto." A radio campaign is also running on local stations.

Presents a conversation between Vickers & Benson Direct & Interactive senior vice-presidents and creative directors, Bryan Tenenhouse and Steve Murray on direct mail innovation in Toronto, Ontario. Challenges on the three-dimensional mailings; Benefits from the Canada Post 3D admail service; Details on the business.

Reports on the campaign developed by the Toronto, Ontario-based agency Optimedia Canada for the Canadian banking organization CIBC which won the bronze at the Media Innovation Awards 2002 in the category of Out-of-home advertising. Optimedia's use of transit shelters for advertising spots; Factors governing the development of the campaign; Unique features of the campaign.

Reports on the renaming of the Toronto, Ontario-based news distribution company, CCN Newswire to CCNMatthews. Aim to beat its rival Canada Newswire; Inclusion of a different corporate logo and Web site in the rebranding process; Print advertisements in various publications; Creators of the advertisements; Series of sponsorship deals undertaken by CCNMatthews.

Focuses on the importance of local teams and newspaper sports coverage to the urban community in Toronto, Ontario. Significance of sports coverage to the community; Attraction of national advertisers to 'Mount Forest Confederate,' a weekly newspaper; Readership of newspapers in the community.

Reports developments on advertising agencies in Toronto, Ontario as of January 2002. Introduction of Excel Cherry Chill Gum online contest by the Wrigley Canada company; Lists of candidate for creative advertising assignment by the Toronto Transit Commission; Management of account of the 20th Century Fox company by MindShare Inc.

Reports the launching of the e-billing initiatives of Toronto Hydro to encourage payments online in Toronto, Ontario. Availability of a Web site for bills and account history viewing; Partnership with electronic bill presentment service provider webdoxs; Provision of an online advertising and direct marketing.

Reports the launching of a television advertising campaign by Toronto Star newspaper in Toronto, Ontario. Theme of the campaign; Creation of the commercial by Enterprise Creative Selling; Schedule of the airing.

Reports the employee dismissal of CanWest Global Communications following the ownership of the newspaper National Post in Toronto, Ontario. Closure of the magazine Saturday Night; Reasons behind the move; Integration of the material in Saturday Night and National Post.

Profiles Paula Tillmann Peirce, director of integrated marketing and sales of Torstar Media Group in Toronto, Ontario. Family background of Peirce; Career history; Perspectives on the Canadian market.

Reports on developments concerning online magazines and other periodicals in Canada as of April 9, 2001. Rogers Media Inc.'s decision to close its Web site springboard.ca; Efforts of the advertising sector in Toronto, Ontario to standardize the industry; Release of the premiere issue of 'GardenWise.'

Reports the retail configuration and advertising campaign of Metro Credit Union in Toronto, Ontario. Features of the configuration; Support of Ryan Edwards Communications for the Metro agency organizational change; Employment of Metro advertisement with Elevator News Network.

The article presents information about the 2005 Media Innovation Awards (MIAs) Winners Showcase that was held on November 17, 2005 at the Liberty Grand in Toronto, Ontario. The event was produced and managed by the events department of Marketing and endorsed by the Canadian Media Directors' Council. The objective was to honor the significant role that media played in the marketing mix and to recognize those responsible for the selection, deployment and implementation of advertising media programs. The jury, consisted of 21 of the most senior planners, buyers, sellers and clients responsible for media spending in Canada, selected the winners in two stages of Silent voting, followed by discussion.

Reports on `Toronto Star' newspaper's launching of an advertising campaign in a pre-emptive move in anticipation of Southam Inc. and Hollinger's launching of a national daily paper in Ontario in 1998.

Toronto, Ontario had a nightmare summer. There was a West Nile virus scare, concern about mad cow disease and the SARS outbreak, and subsequent quarantine of anyone exposed to the viral infection. Pity then the organizers of the inaugural Nike Inc.'s RunTO 10K event scheduled for July 27-smack dab in the middle of all this urban angst. Nike wasn't to be deterred, however. It wanted to generate awareness of the run and inspire the average Torontonian to get off the couch, energize the entire city throughout the campaign using media that spoke to runners and would-be runners, drive Torontonians to the Web or to retail outlets to register for the run and forge a strong link between Nike and Nike running products and RunTO. To ramp up excitement for the race, Nike launched a one-week teaser campaign with a series of tongue-in-cheek messages. The quirky Nike Web site built especially for the race, www.runto.ca, which masterfully mixed pre- and post-event community building and promotion with a low-key brand and product message, went on to also be named Best of Show at the Digital Marketing Awards earlier this fall. The campaign was a resounding success.

As if consumers don't already face a bewildering array of shopping choices, they will soon be able to choose between magazines devoted to the topic. Within days of Rogers Publishing in Toronto, Ontario saying it will launch English and French versions of a new shopping title, Saint Joseph Media, also in Toronto, announced it is planning a competing publication called Fashion Shops, a brand extension of its women's title Fashion. Both magazines will debut in August 2004, with Fashion Shops aimed at women 18-49 and the unnamed Rogers publication targeting women 18-35. Both titles will offer content and purchasing information on the latest trends in fashion and beauty.

The Advertising & Design Club of Canada hosted its 54th annual awards on November 6 giving out more than 400 awards during the sold-out event at Toronto, Ontario's York Event Theatre. Terry O'Reilly of Pirate Radio & Television hosted the show and presented the Michael O'Reilly Copywriting Award, named in honour of his brother, a talented writer who died in 1999. Brian Hewlett, creative director at Axmith McIntyre Wicht, took home the honour for "President's Letter," part of a direct mail campaign for Amnesty International. The piece also won the Direct Mail gold prize. Editorial Design gold went to Tom Brown Art + Design's "Forever Paradise" for "DestinAsian", "Report on Business Magazine" "Body Flop", Concrete Design Communications' work on the March/April 2003 edition of "Azure" magazine and magazine "Flare" "The Princess Regal."

When John St. hit its second birthday last month, the Toronto, Ontario agency didn't know whether to sing "Happy Birthday," or simply burst into a rendition of "Celebration." It's had much to celebrate of late, with Tetley choosing John St. as its agency in July, topping off a stream of account wins this year, including the Canadian Diabetes Association and Viewer's Choice, not to mention Cara Operations' decision in late December to assign it its $5 million-plus Harvey's business. Founded in July 2001 by former Ammirati Puris staffers, Fleischmann, co-creative directors Angus Tucker and Stephen Jurisic, as well as strategic planning head Emily Bain, the team has built a reputation for its hands-on approach. INSET: Envoy's net income climbs in Q3.

Martin Strazovechas been named creative head in Toronto, Ontario-based advertising agency Lowe RMP, in mid-April 2003. Strazovec who previously served as the agency's managing director, took on the role of executive vice-president and chief creative officer in the agency. He was awarded the position after the agency recently took up a month-long search for someone to fill the vacancy. He got his career started more than 15 years ago as an art director at Wunderman in Toronto, Ontario.

Reports that Nike Canada and its agency Cossette Media won the best of show award for their aggressive campaign at the third annual Media Innovation Awards held on November 6, 2002 at Toronto's York Event Theater. Features of the advertising copy; Organization and significance of the event; Awards won by Cossette; Other award winners at the show.

Cites the results of Newspaper Audience Databank readership study in Toronto, Ontario. Leading newspaper in the study; Percentage of readership lost by the newspaper 'National Post'; Number of readers of the newspaper 'Metro Today.'

Reports that 'Metro Today' in Toronto, Ontario, has made some design changes and reverted back to its original name, 'Metro Toronto.' Details on the merger with Torstar's rival 'Today'; Features of the design of 'Metro'; Popularity of 'Metro among education and training and Internet technology advertisers.

Features project-based creative resource Plan B founded by Brian Harrod and Trevor Peddler in Toronto, Ontario. Physical features of the office of the company; Specialization of the Plan B; Plans of the company to increase the menu of services available to advertisers.

Reports the 2001 Extra Awards for print advertising in Toronto, Ontario. Honors received by the Federation des producteurs de lait du Quebec's 'Bedroom' advertising; Production of the annual award show by the Canadian Newspaper Association; Number of awards given on the award gala.

Reports developments related to advertising industry in Toronto, Ontario as of April 2001. Appointment of Bob Shanks as president of Roche Macaulay & Partners Advertising Inc.; Selection of James Krushelniski as president and chief executive officer of Heinz Canada; Campaign of Ontario Toyota Dealers.

Lists Web sites recommended by Haydn Northey, project leader electronic commerce for Sunoco eBusiness in Toronto, Ontario. Wirednews.com; Reuters.com; Marlinmag.com.

Presents the strategic plans of Argos to attract fans for games at SkyDome in Toronto, Ontario. Decision to move pre-game tailgate parties off-site to the City-Place golf club; Creation of a better atmosphere inside the SkyDome; Incentives offered for season ticket holders.

Reports the impact of corporate acquisitions on the broadcasting industry in Toronto, Ontario. Revolution of Web content distribution through peer-to-peer filesharing architecture; Demand of interactive television in the country; Popularity of television as a leisure pursuit for consumers.