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This present paper presents a research about the publications that refers to theories of Knowledge Management and Systems Thinking in the last sixteen years, bringing a short theoretical conceptualization about both issues and utilizing bibliometrics analysis to elaborate an understanding about the papers that approach this theories in Scopus data basis. The publications has been analized from some criteria, such as number of publications per year, number of publications per authors, number of authors per publication, keywords repetitions and origin countries of the authors. The results are presented and discussed, followed by research limitations and suggestions for future researches. [ABSTRACT FROM AUTHOR]

Since the internet expanding, the e-commerce has allowed consumers to perform searching about information, price and compare products and services regularly. However, there is still little knowledge about online purchasing process. In specific, if the online consumers tend to hedonic way of interaction with website or if they tend to be utilitarian based on efficiency and rationality during purchase steps. Thus, this paper aims to identify the consumer profile of bike e-commerce firm, in order to understand if these consumers are hedonic or utilitarian during the purchase process. In this sense, it were performed un survey in consumers using an questionnaire developed by Babin, Darden e Griffin (1994) an adapted by Gertner e Diaz (1999). From the total of 480 questionnaires sent, 73 valid answers were obtained (16,6% of population). After performed a Factorial Analysis it was extracted two expected factors, beside a third new factor. The result identify that the majority of costumers are male, married and 38 years-old on average. Furthermore, those customers tend to be utilitarian on average. Consequently, they usually search before buying, are drive by necessity more than by pleasure and prefer website simple and efficient in purchase process. [ABSTRACT FROM AUTHOR]

Laddering technique is suitable for a wide range of marketing applications such as market segmentation, product promotion, development of advertising strategies, and analysis of consumption targets, as well as of customers' expectations and perceptions. Its operationalisation, however, is not trivial, especially for those who do not use softwares. Through a practical example focused on services, illustrated by the author's experience, this paper describes and explains the typical manual steps of soft laddering in all its stages, up to the construction of the hierarchical value map (MHV), the graphical representation of the results brought by the application of the Means-End Theory. Finally, the main aspects related to the use of this technique in services providing and barriers to its use are presented, as well as alternatives for dealing with them. [ABSTRACT FROM AUTHOR]

In a case that a firm wants to achieve the innovation, it's important to create a favorable environment for the generation of new ideas. The firm's vision from different perspectives can help managers to understand the organizational environment and how to develop practices and techniques that allow the process of innovation. In this context, the aims of this paper are to analyze the management practices in innovation companies of cosmetic sector through some images of organization proposed by Morgan (2007). The question proposed was: What management practices identified in companies can be characterized as organizational images defined by Morgan (2007) and how these practices can contribute to promote the innovation? The study is exploratory and qualitative. The method used was the case study. Were analyzed four innovation companies: two Brazilian companies and two foreigners companies. An analysis on secondary sources, especially institutional sites of these companies was made. The results of the paper show that an overview supported by the mix of different organizational images may facilitate the construction of an innovation environment. From a theoretical perspective, the article shows that the perception of different images helps to understand the process of innovation and allows a proactive attitude of the managers and employees, shaping an environment auspicious to generating new ideas. [ABSTRACT FROM AUTHOR]

The paper presents a study of the mission of a non-governmental organization from the viewpoint appreciative. The work brings together different frames, ie, Appreciative Inquiry, strategic planning in non-governmental organizations and SECI model (Socialization, Externalization, Combination, Internalization), which reflect the interdisciplinary character of the study. The organization studied was the Movement Pro-Child (MPC). The methodological procedures arising from the interdependence between theoretical and empirical issues that give subsidies to the format of the case study presented here. The qualitative and inductive research, along with descriptive and interpretive bias, shows the peculiarity of the application cycle 5-D (D1 - Definition, D2 - Discovery, D3 - Dream, D4 - Design and D5 - Destiny), as well as integration between collection and analysis of data obtained through meetings, appreciative workshops and planning seminar, regarded as knowledge spaces (Ba). The results of the analysis focuse on the discovery of the positive aspects of the institutional mission, which becomes relevant, especially the role of the MPC as an educational organization of the Archdiocese of Olinda and Recife. The conclusions of this paper indicate that the case study allowed to be developed: (a) a sense of inclusion; (b) increasing awareness of people and groups in the face of the process of organizational transformation of the MPC; (c) equity of voice; (d) the principles of collaboration and participation; (e) the mobilization of positive energy, creativity and organizational commitment; (f) knowledge sharing; and (g) the ability to plan creatively. [ABSTRACT FROM AUTHOR]

Among the several consequences of increasing of web 2.0 is the use of social network sites (SNS) by the enterprises focusing on narrowing relationships with their clients. Due to this, the necessity to establishing integrated communication strategies grows also in virtual world. Considering these perspectives, the aim of this paper is to discuss the process of marketing integrated communication on SNS, through the case analysis of a Brazilian financial institution. Beyond bibliographic data which treat of SNS and marketing integrated communication, the authors had used available data from the own institution in its website and public profiles on social networks. Like mainly conclusions of this paper, it can be say that the investments in communication on social networks can be directly related to strategic and marketing policies, and has created like mainly outcome the involvement of clients in collaboration and content construction related to the core business. [ABSTRACT FROM AUTHOR]

Corporate education, which is normally studied from the perspective of the Business Administration area, is approached in this paper based on the use of the word University as a constituent element of the term Corporate University. The paper presents a historical research of the university as an institution and the appearance of the word universitas, coined to characterize the corporation of craftsmen and apprentices in the middle of the XI century. The historic narrative presented examines the usage of the term University in the research, which tries to respond to the technological advances that speed up and differentiate the market impositions. It also tries to identify the origin of Corporate Universities in the Training and Personnel Development departments, the so-called T&D, based on the life history report of the researchers, who, from an educator's view, investigate the learning practices made by the pedagogical spaces in the corporate world. [ABSTRACT FROM AUTHOR]

This paper seeks to clarify notions of phytomedicines by differing them from herbal teas, plants and the like. It also approaches a legislation analysis on phytomedicines in Brazil and in the European Community (EC). Finally, the paper will bring up the issue of biodiversity utilization in Brazil in a scenario dominated by multinational pharmaceutical firms. [ABSTRACT FROM AUTHOR]

From the phenomenon of globalization many Brazilian companies have adopted as growth strategy the merger and acquisition processes. This subject has been studied in academic circles over the past two decades, and due to the high volume of failures, some investigators sought to ascertain the reasons and among them are the people management issue. This paper presents the profile of researchers : mergers and acquisitions in companies with a focus on people management. Data were collected from the Innovation Portal of the Ministry of Science, Technology and Innovation . This analysis demonstrates the low concentration of merger and acquisition studies in people management aspect, since, among the 671 researchers only 86 focus their research in this area . [ABSTRACT FROM AUTHOR]

Social businesses break the paradigm that economic growth has an end in itself, and align with the construction of a new economy based on a sustainable development model by considering economic, social and environmental aspects. Social and environmental performance metrics are a way to demonstrate that the social mission of these organizations configures more than one intention, and indeed guide the organization activities. Measuring social and environmental performance is a very complex task because social businesses operate in very different areas and audience. Furthermore this field of study is still incipient. Given the importance of metrics for the development of the area of social business, this paper aims to describe how the social business have appropriate methods of measurement of social and environmental performance and the consequences this processes result for the organizations. Specifically expected feature methods used and what were the difficulties to implement and to operate them as well as understand the motivation to adopt the methods and the resultant benefits from their use. The Research about selected cases 4you2, CDI and Geekie and their methods of measure social and environmental performance was collected through literature review, documents analysis and interviews with managers and employees. The results of this study show that the social businesses studied have very different ways to measure their social and environmental performance. They are the following: use of tools developed specifically for social business, use of tools developed by specific areas where social business operate and the development of own tools. Although the use of these tools consume significant resources for the business operation, they are used, because they allow the differentiation of traditional companies, as well as contribute to the continuous improvement of the organization to achieve its social mission. [ABSTRACT FROM AUTHOR]

The expansion and professionalization of private higher education has led the Brazilian higher education institutions to invest in better management practices and seek the quality of their services to cope with increasing competition in the sector. The literature points to the service quality as one of the key success factors in the market and points out that to establish an effective strategy for services, it is necessary to know the opinions of customers. In this paper, through the application of SERVQUAL, the quality of services provided by three support sectors of a great institution of higher education in greater São Paulo were evaluated. We also evaluated the utility of application of SERVQUAL in the context of multiple analyses. There was a general dissatisfaction of students with the evaluated services for which corrective actions were suggested. It was also concluded that this tool is suitable for the evaluation of this type of service, but its use is not recommended for simultaneous assessment of services that have distinct characteristics. [ABSTRACT FROM AUTHOR]

This paper aims to examine the relationship between social representations of space present in two coffeehouses, in the metropolitan area of Vitória/ES/Brasil and the organizational sociabilities manifested in those places. The specific objectives were: (1) identify the representations of space present in the two coffeehouses; (2) identify the organizational sociabilities manifested in those places; (3) relate the representations of space to organizational modes of sociability in both organizations. Data collection techniques used were observation allied to the field diary and interview, conducted with inspiration on the ethnographic method. The results showed that even at very similar contexts, each organization may unveil itself as a unique place. [ABSTRACT FROM AUTHOR]

This paper intends to analyze the production of housing by Minha Casa Minha Vida Program (MCMV) in the Metropolitan Region of Santos (RMBS). In this sense we develop the discussion of the quality of urban integration of these production considering the metropolitan setting of this region and the existing housing demands, illuminating conflicts and contradictions related to the logic of housing production imposed by this program, which tends to drive the emergence of new inequalities in the peripheries and expand the sprawl. In general, the inclusion of the production of MCMV in the metropolitan area in RMBS reaffirms the spatial configuration of socio-territorial segregation, excluding the poorest of the central areas, with the production of the units subject to economic of projects than logic of housing demand and urban dynamics. [ABSTRACT FROM AUTHOR]

In organizations, moral awareness is the understanding of ethical issues involved in decisions and behaviors. Identifying the degree of moral perception helps implement programs to mitigate inadequate social values and codes of ethical conduct . The moral sense represent the individual history and context of the people. Authors examined throughout the article come in one of generational characteristic elements of context and therefore one of the causes of behavior. The aim of the paper is to investigate the occurrence of differences in moral perception among generations in organizations. The survey used 3, 211 questionnaires (secondary data) applied between 2011 and 2012. The results show that the variable "generation" is not decisive for the ethical decisions and allows us to understand that the literature on behavioral standardization of generations on the one hand, points to an important phenomenon from another, original fiction, its use as structured models should be parsimonious. [ABSTRACT FROM AUTHOR]

Objective to discuss the complexity of nonprofit organizations comparing to the management of companies in the second sector using a methodological approach based on Complexity Theory, formulated by Edgar Morin. The seven principles listed in his theory are exemplified by various aspects of social management, in order to show that there must be a different look when analyzing the third sector. The article lists some differences between social management and that applied in profitable companies. For this purpose theoretical references were researched and a table was elaborated with the main focuses of both sectors in order to achieve a summarized and structured view of the subject. The study was based on articles and books recently published in Brazil and abroad. The paper analyzed the differences and similarities between the business management and the social management, this one from the nonprofit sector, NGOs, and foundations. It shows how the emphasis on the market, increasingly adopted in social organisms for partnerships with businesses, outsourcing and fundraising programs, has influenced social management and is changing their way of acting. [ABSTRACT FROM AUTHOR]

This paper presents a methodology for mapping human networks, while supporting tool for understanding and acting in the social reality of Third Sector organizations. Displays the definition of networks, graphical representation, terms and definitions, and also brings key metrics and measures for the interpretation and analysis of these networks. Finally, we suggest 'netweaving' methods to propitiate the catalyzing and strengthening these networks. [ABSTRACT FROM AUTHOR]

The undergraduate degree in Business Administration aims to give a comprehensive view on the functioning of businesses, preparing students to work in administrative or management tasks. The objective of this study is to see how the use of technology can help teaching the IT itself to Business Administration students and to verify the expected gains for their professional lives. IT is increasingly present in our private, social or professional life, and these students -- digital natives -- seem to have a natural ability in the use of digital technology. This paper discusses the importance of IT in the teaching-learning process, it examines some academic and technological risks arising from these practices and reports as a case study an experience by the author in the subject. It concludes that the use of technology can bring gains in knowledge, but the risks must be measured and minimized. [ABSTRACT FROM AUTHOR]

This paper presents and discusses a new approach to the study of public policy, titled Mirada ao Revés. This approach modelizes public policy (policy) as a historicized flow of actors who are activated for the government to problems and / or goods considered of public importance from a (re) individualized understanding but socially patterned, that same problem as well or that generated that flow. By assuming the problem or the public as well as the central analytic units of the policy process, Mirada ao Revés insists on understanding the quality of public policy assigned to the translator as reforçativo policy no longer the actor who activated it, but rather to the problem or the well that produced it. Consider public policy as an analytical construct mean take the subjectivity and partiality artificiality of the viewer's gaze analyst and assign responsibility for his action reconstruct the process flow for him or individual charging him meaning and significance within a pragmatic perspective Dewey's, for which practical action is the reflection of thought, and democratically committed. A Mirada ao Revés is being developed by a Brazilian research group of a federal university and its proposal carries implications for ontological plans (the nature of public policies), analytical (about which relationships and framework of values that guide the reading problem research), methodological (what are the main features of the proposed way) and empirical (which consider as research materials) for those studying public policy comes from its assumptions. [ABSTRACT FROM AUTHOR]

The paper is an interdisciplinary enterprise, in which the anthropological concepts liminality and communitas - developed by Victor W. Turner to account for rites of passage - are brought to the field of Organizational Studies to discuss the emergence of counter-hegemonic organizations in today capitalism. The objective is to understand and characterize the specificities of these organizations. The article launches a synthetic proposition to account for the phenomena: 'liminal organizing'. It is a conception of organization embedded in the process-structure dialectics. The empirical session analyses the Occupy movement in the light of this conception. The conclusion is that the ideia of 'liminal organizing' seems a fertile opening to the comprehension of nowadays anti-hegemonic emergent organizations. [ABSTRACT FROM AUTHOR]

The aim of this paper is to verify the deployment process and the difficulties arising from the process of formalizing the process of marketing intelligence in planning, from a case study. Several authors have conceptualized how to capture this information, how to evaluate the competition, how to evaluate a company's competitive position, and disseminate this information in order to react to the new context. Four different theoretical approaches were used. As a method, this study chose to examine an organization for a period of four years, which corresponded to the period of execution of a project. Other case studies were carried out previously (for example, Melo et al, 2008) but none used longitudinal data as this study. The method was participant observation (Van Mannen, 2006), epistemologically interpretive (Schwandt, 2006). Among the implications may be considered a) the challenges in implementing projects of market intelligence regarding the sharing of strategic information b) the need for periodic enforcements in the implementation of projects and c) the finding that demonstration of results of a project could be complex. [ABSTRACT FROM AUTHOR]

As management strategy, corporate social responsibility (CSR) has recently emerged and has been consolidated gradually, companies are adapting their practices and reviewing their values. Today, organizations not only compete for customers and capital, but also for legitimacy, which motivates the accession of CSR. In this perspective, this paper aims to investigate the process of institutionalization of the CSR in banking sector, analyzing the stages of habituation, objectification and sedimentation, according the model of Tolbert and Zucker (1999). The study was conducted in two large banks, CEF and BX, the banks were chosen because of their economic relevance and the extent of their actions. In the data collections were applied questionnaires with the managers of agencies, and interview with superintendent of CSR. Regarding the results in relation to habitualization in CEF legislation was crucial, as well as corporate image, while the BX the strategic direction and image were more relevant. With regard to monitoring, objectification, there is dissent in the CEF, while the BX, there is consensus that the institution monitors its actions of CSR. As to the defense of interest groups, sedimentation, it appears that there is no resistance in the two banks. In relation the measurement of the impacts of the actions of CSR, there is no systematization in CEF, however, the BX measure the impacts, articulating, even with external stakeholders. In summary, in the CEF, the CSR is between the stages of objectification and sedimentation and in the BX the practices of CSR are more consolidated, being in the sedimentation. [ABSTRACT FROM AUTHOR]

Economic globalization has acquired in recent decades, increasingly complex dimensions among which: the growth of world trade increasingly focused on goods with higher added value and technological content in various sectors of world production, produced by transnational corporations, dividing the production system across the planet; trade and private investment gained more weight in the economy of the countries; emerged new forms of production associated with rapid incorporation of scientific process to work, contributing greatly to the significant change in the workplace and in generating employment, increasing productivity with accelerated through a system of information networks. The movement for sustainable development, an important factor in the last two decades, stands out as one of the most important social movements of this century. This paper seeks to present migration of jobs in the modern world, caused by globalization and at the same time, proposes alternatives to employment generation by sharing technologies and increase sustainable jobs [ABSTRACT FROM AUTHOR]

The purpose of this paper is to discuss the connection between innovation and local development through social business, regarding the case of Banco Pérola which is an OSCIP which distributes productive microcredit is oriented to underprivileged population of the city Sorocaba-SP. The institutional data analyzed in this case are related to its development, such as the number and gender of clients, types of developed enterprises, total and average of loans, number of partnerships and theirs sources of resources in the period between 2009 and 2011. This information was provided by the bank and analyzing them allows one to affirm that the innovation of social business contributes favorably for the local development. The growth of the studied bank propitiates raising and distributing balanced of credit in order to encourage enterprise in those communities, generating jobs and income. [ABSTRACT FROM AUTHOR]

The global financial crisis has had impacts throughout the world, presenting a direct link with the work and an indirect link with the capital/labor ratio. In Brazil, maintaining and increasing the level of investment and public spending and credit expansion in a crisis were the determinants of success in responding to the Brazilian crisis and overcome it quickly. In order to evaluate the main strategies used to face it, this paper aims to analyze the potential impacts faced by the footwear sector arising from the global financial crisis of 2007. To this end, were surveyed by multicase study method, three companies in the footwear sector, being a supplier of raw material, a manufacturer and a retailer. Finally, it was concluded that the economic crisis, that is for another world, in different aspects emphasized by the supplier, manufacturer and retailer exposes the dynamic elements that influence the act and economic factors of competitiveness in organizations. [ABSTRACT FROM AUTHOR]

The coproduction of controlling initiatives over the public administration may be considered as an essential public good for democratic accountability as it involves a different set of social segments and actors which enables a systemically interaction of formal and informal controlling mechanisms on the production of information addressed to pressure governments and to combat corruption. This innovative approach overcomes the traditional dichotomy of vertical vs. horizontal accountability. In this context, two recent Brazilian practices that illustrate this interaction of mechanisms are brought to our attention: (i) the mobilization that motivated the approval of the Clean Record Act (Lei da Ficha Limpa) in Brazil, and (ii) the work of social observatories in combating corruption and strengthening tax education and citizenship. Both of these initiatives are discussed over this paper that analysis, at the same time, their potentials and limitations on the coproduction of control over the public administration. [ABSTRACT FROM AUTHOR]

Recently, the vestibular examination was changed, some universities have replaced their independent examinations for a unified, the new Enem. However, this change in the method of selection does not change the fact that the selection will still be made based on the results of a test. Thus, it can be said that the selection process is based on the assumption that that higher scores of the candidates, implies that they're more apt to higher education. Because of it, to know what factors affect the performance of candidates is important not only for them, but also for society as a whole. This subject proved so important that it is easy to identify certain preconceptions about it, especially about how the socio-economic characteristics affect the performance. Therefore, this paper aims to statistically analyze the relationship between socio-economic profile of the candidates and their performance in the vestibular of winter 2008 and summer 2009 of UFMS. [ABSTRACT FROM AUTHOR]

Social networking helps to generate new projects and articulates municipalities, individuals and organizations, optimizing resources to provide a quality life for citizens. This paper deals with the model of cultural policy "Programa Cultura Viva", which through the Points of Culture adopts a cultural practice of decentralization, network formation and management valuing territorial space and social relations. The methodology adopted was a multicase study from observation and interviews with managers in the cultural Casa do Samba, Memorial das Baianas and Pontão de Cultura do Jongo / Caxambu. [ABSTRACT FROM AUTHOR]

The aim of this paper is to understand the importance of implementation studies for the understanding of public policy. It will explore the arguments of authors who advocate a perspective of top-down analysis and others using a bottom-up approach of implementation of public policies. It presents a position that represents a synthesis between the two perspectives. The classic division between the political and administrative system is put in check and implementation processes are also considered political. Thus, during the implementation the decision making process is continuous and influences the design of public policies. As a conclusion, it is highlighted that the implementation phase transforms the policies and influences its drafting and planning. [ABSTRACT FROM AUTHOR]

Many countries with different characteristics and different inserts in the global context, that reformed the State, acted similarly in relation to their housing policies during the reform period. In most of these countries housing policy has undergone a "privatization" supported by a new vision of housing not as a social policy, but as a market product to be consumed. In Brazil, the recent housing policy is being performed by the Federal Government has shown a similar route to those countries. Brazil also has gone through a Reform of the State, though not implemented in its entirety, the question arises: How does the recent Brazilian housing policy is in the context of State reform implemented in 1995? In seeking answers to this question, this paper discusses the course of national housing policy from 1995 to the present day, focusing on the fundamental changes that were introduced after this date, especially in the housing finance system, and convergences and their relations with the State Reform agenda. [ABSTRACT FROM AUTHOR]

The elaboration of scenarios for prospective analysis, either inside an organization, either for an industry or country, almost always face two difficulties. First, analyzing systems that are influenced by a great number of variables, many of them qualitative and correlated between themselves, places us the question to choose a subgroup with a good explanation power and either enough reduced to allow us make the analysis. Second, sometimes the intervening actors number is huge and they can present influences between themselves, becoming hard the task to determine which are the actors who really influence the system in analysis. This paper deals with the crossed impacts matrices, tool developed in Conservatoire National DES Arts and Métiers, Paris, for the study of Brazilian sugar and ethanol exporting possibilities. With this tool we operate a reduction on the intervening variables number in the system to a reduced set and evaluate the relative strengths and the positioning of the most important actors, which allowed us, in a second phase, construct an small number of alternative scenes. [ABSTRACT FROM AUTHOR]

This paper analyzes the impact of international rules internally in developing countries. For such a comparison is made between the rules of the GATS (General Agreement on Trade in Services) and the policy of privatization of telecommunications in Brazil, Argentina and Mexico. Aims to assess the extent to which trading in the GATS and the rules were instrumental in the process of privatization of telecommunications in these countries or the privatization of the sector went beyond what was negotiated in this organization. That is, we seek to verify that the policy set internally allowed a larger opening than expected and negotiated in the GATS. The study allowed to note that changes in domestic politics do not necessarily follow the changes in international organizations. Instead, they often occur before changes in the international regime. However, this finding does not imply ignoring the importance of international standards in the economic game. If, in fact, they do not shy away from the predominance of the interests of powerful countries on the other hand can stop the absolute subjection of the weak. [ABSTRACT FROM AUTHOR]

Development, as a field of study and a planned practice, has been on the spotlight since the end of World War II and the creation of the United Nations in the 1940s. With the advance of the dispute between capitalism and socialism that divided the world in a Cold War, a bloc of non-aligned countries and thinkers spawned a whole school of thought on Alternative Development, beyond the ideological dichotomy behind the Cold War. In the search for alternative models of development, thinkers and social movements managed to theorize and practice whole new fields, new ideas and new projects, developing new concepts and approaches such as post-development, as people-cantered development, as alternative modernities, and others. This paper contrasts the ideas behind the alternative development thinking with the capitalism/socialism dichotomy, and, furthermore, concluded with a mini case study to illustrate those concepts in practice, with the Network of Solidary Resistance, from Recife. [ABSTRACT FROM AUTHOR]

This paper seeks to confront the reality of contemporary discourse and the practice of activist consumer with existing theories about consumer's behavior, particularly the theories of neoclassical Economics and marketing. The objective is to contribute to the debate about the understanding of consumption acts recognized as activists. The methodology is based on literature review of consumer's behavior theories, especially the neoclassical and marketing theories, as well as the researches already done about the acts of activist consumer. The study found that economic rationality is present in the discourse of activist consumer and is a factor that contributes to their understanding, but the concept of "utility" presented at the neoclassical theory should be adapted. The construction of a social identity based on simplicity pointed to a different and current status as an important element to explain the consumer's behavior characterized as activists. A possible conclusion is that both theories were unable to fully explain the activist consumption, but they can bring some key elements to the analysis of this new social and political actor. [ABSTRACT FROM AUTHOR]

The present article had as objective identify and study the marketing activities in private non-profit organizations. A bibliographic revision concerning the marketing activities was searched. The marketing activities pointed to the private non-profit organizations were considered similar to those referred to in the literature for companies. On the other hand the bibliographic revision indicated the existence of peculiarities. The function of the marketing in these organizations doesn't limit itself to end activities of resource allocation, but they have an active paper in the attraction and retaining of financial, material and human resources. Beyond this were also mentioned distinct characteristics of these activities mainly in fundraising and the offer of proposals to change social behaviors. As a way of achieving the second part of the objective, an empiric work was done with exploratory and qualitative character. The research made utilized the Case Study method and delimited itself to three private environmentalist non-profit organizations: Ondazul Foundation, Sea Shepherd Brazil and TAMAR. The analyses obtained from the cases show different degrees of marketing activity's execution in these organizations and the absence of its absolute and intentional use. At last, the analyses made brought new insights for possible future studies about how these activities can be made in private non-profit organizations. [ABSTRACT FROM AUTHOR]

The earliest years of advertising in Brasil were marked by the performance of literary writers as advertisements writers, forming an intersection between literature and advertising. Even today, advertisements often have entered this field, considering whether or not the authorship of ads. So, this paper aims to analyze the presence of Infantile Literature ind ads aimed at children (or directed to adult audiences as well appeals to child's universe), tracing a historical overview of these events, ending with the analysis of an ad according Literary Sudies tools. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to outline a critique of a review of the books recently published by the Ministry of Education of Brazil (MEC) through its new collection "Educadores" titled, "Antonio Gramsci" (MONASTA, 2010). The importance to bring to light such work takes place mainly by the wide distribution of the collection in public libraries, school or not, throughout the national territory. We believe that Brazilian educators, already deprived of all means possible to fight for an education - at least - ensure a minimum quality when it comes to learning the national language and its history, should participate and if the Brazilian educators questinar we must accept a training material of the federal government passively, or should we leaborar together our own vision, debating and arguing about the quality of the meager material that the central government offers us. [ABSTRACT FROM AUTHOR]

By recognizing the social movements as a privileged actor in the struggle for democracy, since the action only exceeds institutional, extending therefore the sphere of citizenship, this paper's main objective is to reflect on the role that new social movements play in today's struggles for an alternative project for democracy. More specifically it discusses issues related gender inequities raised by the feminist movement, particularly by the World March of Women. Methodologically it is based on feminist studies, from their theoretical-epistemological and political feminists and their possible connections with the academy. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to analyze the use of the term entrepreneurship in the literature on organizational management. The discussion of entrepreneurship and the so-called corporate entrepreneurship (or intrapreneurialism) is presented based on the definitions of pioneering economists, notably Joseph Alois Schumpeter, and the sociologist C. Wright Mills. These are collated with the author's contributions to the field of organizational management. The examination of the literature shows that the use of the term entrepreneurship, appear in the context of the industrial revolution, from the late twentieth century, was expanded to understand behavior in large organizations, approaching topics such as leadership and motivation. In the early version, is the entrepreneur, who risks his own capital; for corporations, the opportunistic bureaucrat is described by Mills as a motivated leader who risks the other people's capital. [ABSTRACT FROM AUTHOR]

The aim of this paper is to describe how to operate in the stock market and show via the Homebroker. The research problem was: How much is needed to start investing in stocks and how to minimize risk in using the tool Homebroker? Exploratory research was developed with non-probabilistic random sampling on the basis ofconvenience. Theprimary data were obtained through a questionnaire of semi-structured on the website of Encuesta Fail in October 2009. The target population consisted of 177 persons existing in the database of researchers who answered the questions. In the questionnaire with 11 questions, closed questions are formulated, semi-open, open, multiple choice, evaluation, questions offact, questions of action and intention. Research has confirmed our hypothesis that people do not invest in the stock market due to lack of knowledge and money. We analyzed that the Brazilian did not have the habit of investing in stocks, for lack of disclosure and encourage this practice, despite the ease oftechnological market. [ABSTRACT FROM AUTHOR]

This paper presents results achieved with research supported by FAPESP, whose theme deals with the functions of language in the teacher-student. Was developed a foundation of language, communication in education. The theory derived from the conduct of research literature and documents. There was also exploratory research to improve understanding of the problem, as is the role of language and teacher-student interaction. lor the survey data, was used non-probability random sampling with data obtained through structured questionnaire. The target population consisted of teachers and students registered in the database of the author, with 1,357 students and 249 teachers. The results show that teachers use predominantly in the classroom (27%) the poetic junction, that is, teachers focus on his message. Already, the students said that teachers use the referential speech (30%), ie, teachers, for students, focused their speeches on the referential function, that is, based on context. Finally, we can observe the process of teaching and learning that both -- teacher and student -- not based on Junction value messages connate or appealing, focused on the receiver (student). [ABSTRACT FROM AUTHOR]

Originated in 2003, from an innovation, the CBSS (owner of the Visa Vale) has achieved a prominent position in the brazilian workers meals market. The aim of this paper is to present and discuss the impact of innovation in the service sector in this business environment. Our analysis shows that not only the startup of the company but also the launch of an electronic card for meals market changed significantly their market share and the continuity of innovation strategy is one of the challenges for Visa Vale in 2009. [ABSTRACT FROM AUTHOR]

The main purpose of this paper is to approach the cultural aspects that involve the human behavior in the organizational environment. The survey included questionnaires application answered by executives of the searched companies. The information obtained had disclosed the way of the cultural factors performance, allowing measuring the degree of influence of these factors on the companies' management style. The attitudes and reactions of the collaborators determine the valuation and internalization intensity of the basic beliefs and the elementary estimated ones of the operating cultural models in each environment. The research was carried through with consulting companies and also with companies of the industrial segment, for effect of comparison of the results, allowing to evaluate with bigger security the functioning of the mechanisms of the culture for differentiated business-oriented segments, what it allowed to clarifier the fragility of the segment of services in the personalization of its cultural model. [ABSTRACT FROM AUTHOR]

This paper approaches the complex question of the human embryo, and is situated before one of the most conflicting themes that integrate bioethics became of the insistence of many people on supporting that we are just dealing with an undifferentiated group of cells which can undergo any kind of manipulation or destruction without measuring the consequences, be them moral or juridical. As we recognize the embryo, both in a biological and philosophical sphere, as an individual of the human species since its conception, as well as -- on an ontological level -- human, we recognize the embryo as a subject of rights and bearer of fundamental ones, which bring, first and foremost, its lawful right to life. [ABSTRACT FROM AUTHOR]

Distance Learning requires a transmission system and teaching strategies appropriate to the different technologies used. The didactic strategy of distance learning means choosing methods and structured instructional means to produce effective learning. The objective of this paper is to present reflections on distance learning and information and communication technology (ICT) in education, as well as provide an exploratory research to better define the problem, to improve the understanding of distance learning and the use of ICT's. In the exploratory research, with nonprobability sampling, data were obtained through a semi-structured questionnaire, developed electronically. Distance learning provides individuals with training and re-training. However, it is necessary to create conditions to improve communication between students, students and tutors, and students and teachers in the learning environment as demonstrated in table 3, and the media, as demonstrated in Table 4. [ABSTRACT FROM AUTHOR]

This paper concerns the ethical implications of the curricular internship in undergraduate courses , emphasizing the relational dimension that exists between teachers and scholars during the teachers' development stage. This relationship goes beyond the boundaries of simple observation to go towards the comprehension of the knowledge built by teachers when in action. Besides the relational dimension, another important aspect to be considered is that of the way curricular internships are put into practice -- usually centered in technical bureaucratic aspects and focused on meeting schedules and writing reports. The text points towards the possibility of overcoming this duality with a reflection that contemplates ethics as a guiding star for the accomplishment of the curricular internship. [ABSTRACT FROM AUTHOR]

This paper analyzes the changes that took place in the 1990s after the adoption of some of the premises based on the Washington Consensus, which directly influenced the restructuring of the Brazilian Financial System. The objective is to demonstrate that, by and large, the 1990s were characterized by an intense restructuring process in which new rules for the regulation of the banking sector were created, especially after the implementation of Plano Real -- rules which have contributed to relevant transformations in the Brazilian Financial System. After the Regulation Act, with the implementation of restitution programs (PROER and PROES) by the government, important changes in the Brazilian Financial System have occurred. These programs besides the competitiveness in which the banking system found itself in in the post-real (the currency) period, collaborated to a substantial reduction in the presence of the public sector in the banking system, and to a process that deepened its concentration as a whole -- together with lax laws that allowed foreign capital entry -- resulting in a considerable increase in foreign investment in the domestic market. [ABSTRACT FROM AUTHOR]

This paper is inserted in the debate about the living conditions of the population that resides in the favelas of the São Paulo metropolitan area. By means of the results collected from a survey carried out by the Center for Studies of the Metropolis (Centro de Estudo da Metrópole -- CEM), the growth of favelas in the analyzed region, as well as several other indicators that show the transformation of the social content of their dwellers are presented. Due to the heterogeneity of the situations found, a typology based on the characteristics of favelas and district mapping, which makes it possible for conclusions to be drawn about the territorial dynamic of the favelas, is then built. [ABSTRACT FROM AUTHOR]

This paper describes the formal and informal socio-economic scenario that affects low income earners and small businesses in Brazil by identifying incentives for their legalization and by contextualizing co-operative solutions as a more adequate business strategy to increase productivity in the universe of small firms. Examples of co-operative solution applications at opposite poles, showing strategic flexibility, will be presented. In conclusion, it is observed that co-operative solutions comprise a wide spectrum of economic issues that is capable of catering to multiple levels of market needs, with significant competitive advantages for traditional business organizations. [ABSTRACT FROM AUTHOR]

The aim of this paper is to impart a project developed for the Visually Impaired Students of the Sao Paulo Adventist Academic Center (UNASP), especially to Higher Education faculty as a target public, who are not specialists for the visually impaired. It is believed that by publishing this study, mainly among college faculty members, it will play an important role in informing and contributing to the empowerment and integration of blind citizens into the information society. [ABSTRACT FROM AUTHOR]

This paper seeks to investigate the relationship between human development and education. We particularly try to empirically investigate the effect of human development, measured by the Human Development Index (HDI) of PNUD (Programa de las Naciones Unidas para el Desarrollo), on the rate of return to education on federal level. Finally, we will discuss some public policy implications for Brazil based on the statistical evidences found. [ABSTRACT FROM AUTHOR]