Search

Byline: E.J. Schultz Gatorade has lured a Nike exec and former National Football League player as its next chief marketing officer. Kalen Thornton, a longtime Nike employee who most recently [...]

As previously reported, Jefferies analyst Kevin Grundy upgraded National Beverage (FIZZ) to Hold from Underperform with a price target of $85, up from $55. Growth in the sparkling water category [...]

The company lost value share in total nonalcoholic ready-to-drink beverages as an underlying share gain was more than offset by negative channel mix due to pressure in away-from-home channels, where [...]

Comments taken from Q2 earnings conference [...]

Britain is the fat man of Europe, with more than one in four obese. Soft drinks are being blamed but new data shows a different story Britain is fat. Just [...]

Says 'laser focused' on higher growth strategies in NAB. Expects to see improvement in top line performance in NAB in Q3. Comments from company's Q2 earnings conference [...]

ILLUSION OF CHOICE: A recent investigation found that only 15 cents of every dollar we spend on food at the supermarket goes to farmers; the rest goes to a handful [...]

All over the globe, consumers seem to be losing their taste for carbonated soft drinks (CSDs), or rather, they're thirsting for something else, whether it be bottled water, ready-to-drink (RTD) [...]

Marking the third consecutive year of negative volume gains for the carbonated soft drink industry, 2007 was a tough year for the three big CSD marketers as the downward trend [...]

Macquarie analyst Caroline Levy initiated Coca-Cola European Partners with an Outperform and a $46 price target. The analyst sees significant long-term potential form portfolio expansion and price/mix [...]

The full-on carbonated soft drink slump continued in 2006, marking the second consecutive year of negative volume gains. It wasn't a huge surprise given last year's performance and the trajectory [...]

So how did we get here? When did an ever-growing array of beverages, bars, gels and supplements begin to take up so many aisles at trade shows--and the grocery store? [...]

Could the diet soft drink market be going soft? If the 2005 data from Beverage Marketing Corporation is any indication. that very well could be the case. For the past [...]

Diets buoy industry as regulars exhibit lackluster performance. Overall industry enjoys slight growth of +0.7% TOP 10 SOFT DRINK BRANDS Million Million Market Rank Brand Cases Gallons Share 1 Coca-Cola [...]

In 1899, a sparse network of salesmen heaved the first bottles of Coca-Cola onto horse-drawn wagons and set off to peddle the refreshment to small grocers around the Southeast United [...]

No one likes a flat soft drink, but unfortunately, that's what the industry was forced to drink in 2004. 'I'd characterize it as a tough year that the industry is [...]

The Envelope Please... The soft drink industry had a tiny growth spurt in 2002, thanks to an increasing interest in Low-cal beverages and a couple of new flavors thrown into [...]

The soft drinks industry on the whole must be doing something right. It's a category that relies on good weather to give it a boost, with 40% of total sales [...]

The United Kingdom market for soft drinks includes carbonated beverages, fruit/vegetable juice, bottled water, functional drinks, concentrates, ready-to-drink (RTD) tea, and RTD coffee. Topics include sales of soft drinks by volume; sales forecasts by volume; off-trade market size by volume and value; off-trade market shares by company and brand; off-trade distribution; off-trade market forecasts by sector; leading companies; and emerging and niche companies.

There's one thing for certain in the carbonated soft drink category -- The Coca-Cola Co. and Pepsi-Cola make the news and dominate the category. Of course there are other significant [...]

Household consumption of vegetable and fruit juices, soft drinks and bottled waters in France grew to FFr31.7 billion in 1998 from FFr 22.2 billion in 1990, according to INSEE. Juices accounted for 23% of the market in 1998, soft drinks 34% and bottled waters 43%. Natural mineral water consumption reached 84 litres per head in 1998 from 83 litres in 1997. Non-alcoholic beverage consumption grew 3.5% a year on average by volume during 1988-1998, with consumption expected to grow a further 2% to 2.5% a year during 1998-2008.

The softdrinks market in the Czech Republic shows a slight increase dominated by the domestic company, Coca-Cola and Pepsi Cola. Reports show that 118 liters of softdrinks have been consumed in the country in 1997 as compared to 101 liters in 1993. Likeweise, retail sales of soft drinks amounted to CK13,921 mil in 1997 as compared to CK9,538 mil in 1993. However, overall market shows market share growth of fruit juices, mineral water and sports energy drinks over that of carbonated drinks, which represent the most popular soft drinks sector. Supermarkets and hypermarkets are the dominant distributors of soft drinks in the Czech Republic.

With their alternative beverages in fighting trim, Coke and Pepsi are whipping their soft drink brands into shape. The 'Cola War' is apparently back on. After a brief interlude where [...]

The research focused on Europe's major markets for soft drinks, which include France, Italy, UK, Germany and Spain. The report, which covered the period 1991-1995, showed an increased demand for soft drinks in all the countries reviewed due to changes in eating habits, health awareness, and reduction in alcohol consumption. Among the key distributors of soft drinks, Coca-Cola Co. exhibited strength in the international markets, with PepsiCo. as its major competitor. It is also predicted that the global market for soft drinks will manifest continued value growth until year 2000.

With the warm, dry climate inherent in the Southwestern United States, one might think that soft drinks flow like a raging river into the mouths of thirsty consumers. But denizens [...]

Coca-Cola USA reached the 42% level in US soft drink market share during 1994 and is aiming for 50% market share by the year 2000. In the initial seven months of 1995, Coca-Cola claims it captured 90.4% of soft drink industry growth. Corporate SR VP and Pres Jack Stahl, together with Corporate VP, Executive VP and General Mgr Charlie Frenette, feel optimistic that they can lead the company towards its goal of gaining eight share points in the next five years., Momentum. The Big Mo. All consumer-dependent marketers big and small seek it. Coca-Cola USA wants to redefine it, wants to control it, wants to own it, may not settle for [...]

The Windy City ... The City of Big Shoulders ... The Second City. Chicago's many monikers just scratch the surface of its character. Known worldwide for its gangster-past (much to [...]

While 1995 could well become known as the year of consolidation for the soft drink industry, the title won't affect growth, industry observers say. Look for 3 percent to 4 [...]

Soft drink manufacturers must develop a long-range marketing strategy for cola, because cola's market share is gradually being given over to drinks with short-term popularity, such as juice-added sodas. At the same time, private-label companies are gaining market share. Soft drink firms must analyze and bolster their cola marketing efforts, because colas are the mainstay of their business., It's awfully tough not to see an elephant, but that's what seems to be happening today. Are bottlers ignoring cola to run after the more profitable, incremental cases of new [...]

The market for soft drinks in Denmark grew by 37% in sales volume between 1988 and 1992 to DKK 7398 million and is expected to continue to increase 5% annually through 1997. A decrease in fruit juice production, which had outpaced milky beverages, tea and coffee in 1992, should contribute to the slower growth rate. The Carlsberg group has 30% of the Danish market and along with three other major companies accounts for 66% of the soft drink business in that country.

Soft drink industry statistics for 1991 are presented. Overall growth figures average 1.7%, not too discouraging, considering economic conditions. Coca-Cola Co retains its position as industry leader, with 41.3% of the market, but Pepsi-Cola Co lost market share from 33.1% in 1990 to 32.9% in 1991. Diet Dr. Pepper, with an increase of 115.3%, boasts the greatest growth., It was the year we invaded Iraq, it was the year our economic outlook turned black. And for some in the soft drink industry, it was a year they hoped [...]

If there were a catch phrase to sum up the key trend in soft drinks this year it would be 'value for money'. As such, the king of the category [...]

The Year IN Review Two words. Or one, depending on how you take your hyphenation. Affirmation, exclamation, and in its own way, explanation. In 1991, one phrase hovered over everything. [...]

Softly, softly The soft stuff is now worth 5.5bn [pounds], which is four times the value of the tea and coffee markets put together. Yet soft drinks still lag behind [...]

Beverage Market Index For 1990 Despite retail receipts totaling $123.6 billion, 1989 will be remembered as aslow growth year Last year was a disappointing one for all but one of [...]

Opening the Floodgates Buoyed by high-tech accessories and recent juice and water inroads, the vending channel is flowing Both cold and hot beverages--already representing 57 percent-plus of sales in the [...]

Coca-Cola is the most powerful brand in the UK this year but its dominance is under threat as brands playing on their health and convenience credentials move up the pecking [...]

New products were one of the few highlights in the soft drink category during the past year. Carbonated soft drinks grew 0.7 percent last year across retail channels, including grocery, [...]

Byline: Katy Askew Frito-Lay, the North American snack business of PepsiCo, is responding to the slow erosion of its market share in a 'disciplined' way, while also innovating to fend [...]

It seems that consumers are opening their mouths to healthier beverages more so than they ever have in the past. Naturally, these healthier beverages have gained in sophistication and variety. [...]