Where's the cola?

Soft drink manufacturers must develop a long-range marketing strategy for cola, because cola's market share is gradually being given over to drinks with short-term popularity, such as juice-added sodas. At the same time, private-label companies are gaining market share. Soft drink firms must analyze and bolster their cola marketing efforts, because colas are the mainstay of their business.
It's awfully tough not to see an elephant, but that's what seems to be happening today. Are bottlers ignoring cola to run after the more profitable, incremental cases of new [...]