Search

Broadcasters and advertisers have done all means to gain back the interests of consumers but evidence shows that people are not paying attention. To resolve the problem, advertisers and companies, such as Procter and Gamble, are banking on the Internet as the perfect advertising media that would renew consumer interests.

THIS IS THE 999999s, AS IN 'DRESSED TO,' AND most people are. Men are wearing wing-tip shoes; some sport narrow ties; others, a la Dean Martin in Ocean's Eleven, have [...]

FRESH FROM PRODUCING A REPUBLICAN convention that was a model of racial inclusiveness and gender neutrality, Michael K. Deaver is on the auditorim stage at the New-York Historical Society, explaining [...]

CHUCK CLARK IS SITTING AT the end of the Formica bar in the Little A'Le'Inn, draining a Diet Coke and staring at the bumper stickers affixed to a beer cooler. [...]

Got a big TV. Got a really big TV. Matte Black. Flat screen. Sony. Twenty-seven inches corner to corner. And it came with a Universal Remote, sleek and palm-size, which [...]

The collapse of the Delphi online service in February, after months of tinkering but before its ballyhooed relaunch, was accompanied by a rash of theories involving culture clashes, wanton spending, [...]

The French government assigned two Americans to take an inventory of every existing traditional food product in France's 26 internal and external administrative regions. The project will take 10 years to complete and reflects the seriousness with which the French treat their food legacy.

In the electronic village of Blacksburg, Virginia, the homes are wired, the schools are on-line, and you can even jack into the local pizza parlor. Is this a digital utopia [...]

It started for me with a new television. When I set up my new smart TV, I noticed that there, right next to the traditional networks, were upstart new publishers--sharing [...]

JUDITH REGAN kept postponing a meeting we had planned. Finally, I got her on the phone to reschedule. 'I'm not feeling well,' says the editor and publisher of Howard Stern, [...]

So he starts all his stories in the middle. And this one I just don't buy. His name is Mark Fenske. He is not just in advertising; these days, it [...]

When six visionary companies and the IAB joined forces for the Digital Content NewFronts in 2013, we had only two fixed ideas. First, video content mattered. Second, everything else would [...]

Byline: Randall Rothenberg A home fire extinguisher, available only at Home Depot, so sleekly designed it's destined to sit on a living-room shelf rather than under a kitchen sink. A [...]

Byline: Randall Rothenberg I'm wandering-well, my avatar, Beauregard Babcock, is wandering-around the Club Extreme and Casino, a bustling nightspot. Beauregard is slender, has almond-shaped dark eyes, brown hair, a bald [...]

Byline: Randall Rothenberg One traditional definition of marketing is that it's the function charged with communicating a firm's brand promise and product benefits to the outside world. But as markets [...]

Byline: Randall Rothenberg With marketing's value chain growing both muddied and bloodied by new competition, what's the single greatest skill a new-wave creative director needs? No, it's neither a legacy [...]

Byline: Randall Rothenberg The onslaught of interactive technologies has persuaded many-especially those in broadcast media desperate to retain their fragmenting audience-to adopt the refrain 'How low can you go?' But [...]

Byline: Randall Rothenberg In medieval European mythology, the Holy Grail was the chalice that caught Jesus' blood from the cross. Drinking from it, the legend goes, could heal all wounds. [...]

Byline: Randall Rothenberg Lost in the maze of Jared-gate-the New York Post Page Six scandal, in which a gossip-column contributor is alleged to have attempted to extort cash from a [...]

Byline: Randall Rothenberg Joanne Lipman, Editor Unnamed Business Media Empire Conde Nast Building New York, NY Dear Joanne, Congratulations on your latest creative challenge. I cannot imagine anyone better to [...]

Byline: Randall Rothenberg Miami beach, fla.-When is authenticity really, truly, honestly authentic? Before dismissing the query as the musings of a precocious child (or worse, of a Philosophy 101 student), [...]

James Brady's column appears on Page 3 today. Randall Rothenberg is a columnist for Advertising Age, a Crain publication. Here's a modest proposal: Eliminate broadcast network news--and finance a nightly, [...]

Byline: Randall Rothenberg Here's a modest proposal: Eliminate broadcast network news-and finance a nightly national 'idea fest'' on PBS. Obviously, the news peg for this news notion is the leadership [...]

Byline: Randall Rothenberg The gap between advertising's dreams and marketing's reality grows wider every day. The real culprit? Call it the Supply Chain View of Life. The Supply Chain View [...]

Byline: Randall Rothenberg If you thought 1,000 TV channels promised to change marketing, get ready for the real revolution: 1 trillion TV commercials, each one as customized as a bespoke [...]

Byline: Randall Rothenberg The signal dilemma facing the established entertainment and media industries-and the consumer marketers that depend on them-is that the cost of creating and distributing cultural products is [...]

Byline: Randall Rothenberg There is a war against the news media taking place in the United States that now is passing from disconcerting to dangerous, for it actually is a [...]