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The real reality of advertising is you can't measure the Great Idea

Authors :
Rothenberg, Randall
Source :
Advertising Age. October 31, 2005, Vol. 76 Issue 44, p24
Publication Year :
2005

Subjects

Subjects :
Advertising agencies -- Industry forecasts -- Ethical aspects -- Forecasts and trends
Advertising -- Forecasts and trends -- Ethical aspects
Market trend/market analysis

Details

Language :
English
ISSN :
00018899
Volume :
76
Issue :
44
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.138246104

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Authors Abstract Subjects Details