Back to Search Start Over

Authenticity and truth are not mutually exclusive concepts

Authors :
Rothenberg, Randall
Source :
Advertising Age. May 2, 2005, Vol. 76 Issue 18, 28
Publication Year :
2005

Abstract

Byline: Randall Rothenberg Miami beach, fla.-When is authenticity really, truly, honestly authentic? Before dismissing the query as the musings of a precocious child (or worse, of a Philosophy 101 student), [...]

Subjects

Subjects :
Mass media industry -- Ethical aspects
Advertising -- Ethical aspects
Authenticity (Philosophy)
Advertising, marketing and public relations
Business, general

Details

Language :
English
ISSN :
00018899
Volume :
76
Issue :
18
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.132127804

Tools

Authors Abstract Subjects Details