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With the right set of tools you can think globally, act locally
- Source :
- Advertising Age. October 16, 2006, Vol. 77 Issue 42, p18.
- Publication Year :
- 2006
-
Abstract
- Byline: Randall Rothenberg One traditional definition of marketing is that it's the function charged with communicating a firm's brand promise and product benefits to the outside world. But as markets [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 42
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.152990111