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To find marketing's Holy Grail, one must step into cyberspace
- Source :
- Advertising Age. May 8, 2006, Vol. 77 Issue 19, p40.
- Publication Year :
- 2006
-
Abstract
- Byline: Randall Rothenberg In medieval European mythology, the Holy Grail was the chalice that caught Jesus' blood from the cross. Drinking from it, the legend goes, could heal all wounds. [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 19
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.145580138