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San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing as a premium brand across Europe. S&N has appointed Brandhouse, without a pitch, to develop a brand [...]

Masterfoods has unveiled the design for the Galaxy Thick Shake, its latest foray into the milk shake market. Vibrandt created packaging with a premium feel that emphasises indulgence while ensuring [...]

Cadbury Trebor Bassett has revealed the design for Dairy Milk Melts, the brand's first foray into the everyday indulgence category of the chocolate market. The concept, name and positioning for [...]

Motorola has hired Green Room Retail to work on the launch of its Miniblue H5 Bluetooth headset. The agency has created limited-edition packaging and display materials for the [...]

Dairy Crest is relaunching its Country Life English butter brand this month, with packaging designed by Springetts. The packs have been designed to highlight the fact that Country Life is [...]

PEK Chopped Pork is to be rebranded. Packaging and branding created by Turton's will be supported by activity including in-store promotions. The company is also planning an ad [...]

McDonald's has unveiled its forthcoming packaging, featuring a nutritional labelling system. Designed by design consultancy Boxer and The Marketing Store, it uses five graphic icons to represent levels of calories, [...]

Carlsberg is launching an on-pack summer promotion to raise its profile in the absence of any high-profile sports events on which it usually focuses its sponsorship efforts. The lager brand [...]

Yoplait Dairy Crest is to relaunch its Frubes yoghurt brand to broaden its appeal and increase product stand-out in stores. Packaging for the range has been redesigned by Springetts to [...]

Netto, the discount retailer, is overhauling its own-label packaging to increase its appeal to the widening market of 'smart shoppers'. The Danish grocery chain, which has 127 UK stores, has [...]

Essentials, Boots' own-brand bath and shower product, has revamped its packaging through branding agency Saturday. The redesign features transparent plastic [...]

Roche Products has updated its Punch & Judy kids toothpaste brand to fend off competition from mainstream rivals including Colgate and Maclean's, as well as own-brand challengers. Design Bridge has [...]

Denman International, the hairbrush manufacturer, is to give its range of multi-lingual product packaging a more feminine look through Milestone. The revamped range, aimed at professionals and consumers, will be [...]

EC De Witt, the personal care company, has revealed the packaging design for Formula 16, its hair colour restorer for men. The packs were created by branding consultancy State of [...]

Sundora Foods has redesigned the packaging for its dried-fruit snacks to appeal to consumers looking for a healthy alternative to crisps and chocolate. The revamp is part of a programme [...]

Tennent's, Scotland's bestselling beer, is using technology developed for another Interbrew beer brand, Stella Artois, to launch a draught barrel for domestic use. The barrel has been created by Design [...]

Vimto has introduced 'fruitier' packaging for its carbonate range. The packs are aimed at the brand's core audience of eight- to 11-year-olds. The redesign, by Tyan D'Arcy, comes as part [...]

Nestle has unveiled revamped packaging for its Nesquik powdered milk, featuring an image of milk being poured on the front of the box to convey the strapline 'Health from milk [...]

Theakston's flagship ale brand Old Peculier has redesigned its bottle label to generate better shelf presence. Design agency WPA Pinfold has changed the label design to emphasise the ale's heritage [...]

Paynes Just Brazils, the Fox's Confectionery-owned chocolate-covered brazil nut brand, has redesigned its packaging to widen its appeal without alienating existing customers. Design agency SiebertHead has changed the packaging to [...]

Yoplait Dairy Crest is revamping its Weight Watchers-branded yoghurt and fromage frais range with improved recipes and a packaging make-over by Volcano. The look, which includes the launch of a [...]

Danone is plotting a pounds 7m relaunch of its newly acquired Shape yoghurts and desserts brand, in an attempt to shake off its 'diet food' image. The French dairy company [...]

Scottish Courage is making its Directors bitter brand available in bottles for the first time. It has commissioned WPA Pinfold to overhaul design and packaging for the brand on both [...]

Unipath has given its Clearblue home pregnancy test kit a new look with a packaging revamp through EnterpriseIG. The agency analysed understanding of female health codes across the UK and [...]

PG Tips is introducing redesigned packaging to improve shelf standout by using images suggesting health and comfort. The redesign, by Design Bridge, features an image of tea being poured to [...]

GASTON, ORE.--Patton Valley Vineyard pours forth with a new brand identity packaging and Web site, provided by creative studio Anstey Healy Design of Portland, Ore. The recent release of Patton [...]

THE MAJOR CHALLENGE in any packaging design is to walk the fine line between artistry and marketing, between high-tech ideas and money. Designers want to be artists, but we also [...]

Stowells of Chelsea is launching a six-strong range of 75cl bottled wines next month, designed by branding and packaging specialist Robson Dowry Associates. It is a significant move for Stowells, [...]

Launch date: June 2007 Price: Various Size: 70cl Details: Protege International has developed new packaging for The Wild Geese Rare Irish whiskey, the spirit brand it markets and distributes on [...]

The Field has created brand guidelines for Johnnie Walker Red Label. Revamped packaging is by Smith & [...]

Smith & Milton has been appointed to revamp the identity and packaging for Irish frozen fish brand Donegal Catch. The group won the work after a three-way [...]

FutureBrand has repackaged Nestle's powdered milk brand Nesquik--aimed largely at children up to the age of 11--to increase its appeal and improve communication of product variants. The work highlights brand [...]

CorpBrand has refreshed the corporate identity and packaging for Chilean wine company Vina La Rosa. The updated look launches at the end of [...]

Birds Eye Foods selects Vertis, a provider of technology-based marketing and advertising solutions, for a three-year contract to provide premedia services and digital asset and project management solutions for its [...]

FATHOM has been appointed to revamp packaging for rock climbing hardware manufacturer DMM International. The Manchester-based consultancy will also create sales brochures and press advertising for the company in a [...]

Bacardi Breezer has undergone a radical new look aimed at reinforcing its position in the competitive flavoured alcoholic beverages market. Bacardi Rum's famous bat logo is to receive increased prominence [...]

Sunjuice, a producer of freshly squeezed juices, crushes and smoothies, is relaunching its range with packaging designed by Bristol-based Dutton Merrifield. The new packaging for the brand's 21 variants uses [...]

Project Advertising and Design has redesigned the packaging for Morphy Richards' new audio range. The consultancy is currently working on a number of sub-brands for the [...]