Back to Search Start Over

BRANDING BRIEF: Tennent's uses technology to launch draught barrel for domestic use

Source :
Marketing. January 8, 2004, p10.
Publication Year :
2004

Abstract

Tennent's, Scotland's bestselling beer, is using technology developed for another Interbrew beer brand, Stella Artois, to launch a draught barrel for domestic use. The barrel has been created by Design [...]

Subjects

Subjects :
Contract agreement
Breweries -- Packaging -- Contracts
Brewing industry -- Packaging -- Contracts
Marketing industry -- Contracts -- Packaging
Design Bridge -- Contracts -- Packaging
Tennent Caledonian Breweries -- Packaging -- Contracts

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.111972605

Tools

Authors Abstract Subjects Details