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Branding: San Miguel plugs premium status
- Source :
- Marketing. January 24, 2007, 08
- Publication Year :
- 2007
-
Abstract
- San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing as a premium brand across Europe. S&N has appointed Brandhouse, without a pitch, to develop a brand [...]
- Subjects :
- Scottish & Newcastle PLC -- Packaging -- Contracts -- Marketing
Breweries -- Contracts -- Marketing -- Packaging
Brewing industry -- Contracts -- Marketing -- Packaging
Marketing industry -- Contracts -- Packaging
Company marketing practices
Contract agreement
Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.158192523