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BRANDING: Punch & Judy toothpaste gets overhaul
- Source :
- Marketing. February 5, 2004, p12.
- Publication Year :
- 2004
-
Abstract
- Roche Products has updated its Punch & Judy kids toothpaste brand to fend off competition from mainstream rivals including Colgate and Maclean's, as well as own-brand challengers. Design Bridge has [...]
- Subjects :
- Contract agreement
Toiletries industry -- Target marketing -- Contracts -- Packaging
Marketing industry -- Contracts -- Packaging
Dentifrices -- Target marketing -- Packaging
Design Bridge -- Contracts -- Packaging -- Target marketing
Roche Products Ltd. -- Target marketing -- Contracts -- Packaging
Subjects
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.112938659