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Copyright of Brazilian Business Law Journal / Administração de Empresas em Revista is the property of Administracao de Empresas em Revista and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Objective: This theoretical essay explores the approaches of Communicative Constitution of Organizations (CCO) and Sociological Discourse Analysis (SDA), investigating how each contributes to understanding communication as a formative and transformative element in organizations. The analysis discusses the different theoretical and epistemological layers of these approaches, highlighting SDA as a tool for investigating power relations, identity, and culture in organizational discursive practices. Methodology: Based on epistemological perspectives stemming from the Linguistic-Pragmatic Turn, the study offers a theoretical analysis, emphasizing the diversity of the CCO and SDA approaches and how they can complement each other in illuminating distinct aspects of discourse and organizational communication. Results: The discussions reveal that both CCO and SDA provide valuable perspectives for understanding organizational communication. CCO examines organizations as formed from communicative activity, while SDA allows an in-depth examination of the symbolic and relational layers of discourses, evidencing how communicative practices shape and are shaped by organizational structures. Theoretical and practical implications: This essay contributes to Organizational Studies by expanding analysis of organizations as discursively constituted phenomena. By proposing a reflective and multifaceted perspective, the study invites researchers to explore the interplay between communication and power in various organizational contexts. Originality: By integrating SDA into the study of organizational communication, the article proposes an original theoretical approach that encourages the development of new questions and the continuity of critical debate, expanding paths of investigation into communicative phenomena in organizational settings. [ABSTRACT FROM AUTHOR]

Copyright of Alcance is the property of Universidade do Vale do Itajai and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Este artigo oferece uma visão atual sobre o alinhamento estratégico da comunicação organizacional nas instituições da Rede Federal de Educação Profissional, Científica e Tecnológica (RFEPCT). O estudo explora a importância de uma comunicação clara, transparente e inclusiva como um pilar estratégico essencial para o sucesso e a eficácia institucional. Através de uma abordagem exploratória baseada em revisão bibliográfica, a pesquisa examina como a comunicação se integra ao planejamento estratégico nas instituições, com foco na referida área hoje existente na rede federal de ensino. A análise evidencia que a falta de uma comunicação eficaz pode comprometer o alcance dos objetivos institucionais, resultar em processos ineficazes e prejudicar a imagem institucional. Conclui-se que a integração estratégica da comunicação e a profissionalização das ferramentas comunicativas são cruciais para garantir a transparência, fortalecer a reputação e apoiar a gestão estratégica das instituições da RFEPCT.

The article discusses the growing popularity of collaborations between virtual influencers as a visibility, exposure and engagement strategy for organizations. With the advantage of a certain control of the narrative over what they “say and do”, virtual influencers have been chosen as a way to transmit their brands’ values and key messages. However, it is always worth an ethical, critical and reflective look at the transparency of who these figures are. The basic methodology of the text is bibliographical research, but also exploratory and essayistic. The exploration exercise proposed here allowed us to construct hypotheses so that considerations could be made about the relationships between digital transformations and consumption, advantages and points of attention of collaborations between virtual and real influencers. [ABSTRACT FROM AUTHOR]

The objective of this study was to identify the ways in which the crisis caused by the Covid 19 pandemic impacted the internal crisis communication management systems in companies in Ecuador, Colombia, and Chile, and to describe the lessons learned. A qualitative methodology was applied through semi-structured interviews with 11 communication heads of the companies under study. The findings showed that companies approached their internal communication systems more strategically, with the dual goals of saving lives and keeping their organizations operational. Through strategic internal crisis communication as an organizational communication subsystem, companies not only showed a great capacity for technological adaptation in the use of communication channels but also greater integration between their organizational communication efforts to build trust with key audiences and safeguard their reputation during the pandemic. The lessons of crisis management in this period enable upper management and communication managers to establish strategies to face future crises as part of their organizational learning and continuous improvement. [ABSTRACT FROM AUTHOR]

Communication management in organizations is a process that has been gaining importance in its strategic proposal, being vital to ensure the resilience and profitability of a company. It is currently considered as the means through which organizations can consolidate their intangible resources, among which the following stand out: social responsibility, reputation and corporate image. The purpose of the study is to analyze and optimize communication management in the Escambray Dairy Products Company in order to achieve business objectives and strengthen the organizational structure. The historical-logical method, analysis-synthesis and empirical methods such as bibliographic reviews, informal interviews, direct observations and surveys were used. The main results include the elaboration of an internal communication diagnosis and the design of strategic actions to enhance strengths and mitigate weaknesses. The findings obtained will allow understanding of the current state of communication in the entity in question, strengthen among managers and workers of the institution the usefulness of organizational communication and contribute to the achievement of the work objectives. [ABSTRACT FROM AUTHOR]

Organizational communication has undergone operational changes over time. Unidirectional and sequential models are obsolete and have increasingly been replaced by more symmetrical and bidirectional models. In this sense, it is important to consider all the audiences involved in communication, understanding that message recipients are increasingly active players, and that their feedback is fundamental. On the other hand, the issue of well-being has been on the agenda of many organizations, as the well-being of organizational actors may be related to their motivation, commitment and performance. Despite this, these two topics have been treated individually, disregarding their possible relationship, and there has also been little investment in the context of higher education. In this research study, we sought to understand the extent to which the two themes intersect, fitting them into the context of higher education. We therefore wanted to understand how the communication offices of higher education institutions (HEIs) have acted in relation to the communication of student assistance. To this end, we carried out a qualitative study, operationalized by conducting 8 semi-structured interviews with 8 heads of communication offices from 8 different higher education institutions. We only took public institutions into consideration, as they were the majority of our sample. To complement this data collection, we also analyzed the websites of the 15 Portuguese Public Polytechnic Institutes. Through the analysis of the interviews, we can generally conclude that, although the role of communication offices is central in this field, communication about social action is still very scarce. The analysis of the interviews shows that it is still difficult to establish a "manual of good practices" in terms of communication, and it is also difficult to establish which channel is the most appropriate, depending on the type of audience. The heads of the communication offices also mention a difficulty in personalizing communication and making it more inclusive. By analyzing the websites, we found that although some institutions already have initiatives on the subject, there is still a need for major investment in this area, and there is also a need for a close relationship between the communications offices and the psychology and student support offices. Of the 15 Polytechnic Institutes analyzed, there were still 2 where there was no promotion or initiative on well-being during the first semester of 2024. We can therefore conclude that there is still a way to go in the communication that takes place between Higher Education Institutions - public relations and organizational communication play a fundamental role here, especially in terms of inclusion, welcome and even academic success. [ABSTRACT FROM AUTHOR]

The integration of Generative Artificial Intelligence (IAG) into Public Relations practices is an emerging and still poorly understood topic in both academic and professional fields, although it has sparked controversial positions related to the adoption of this technology and its challenges. This innovation reflects the advances of the contemporary market, which demands greater efficiency, creativity, and competitiveness in communication actions. At the same time, the adoption of IAG raises relevant debates, especially due to the ethical and social challenges involved. The use of IAG in the context of Public Relations represents a significant reconfiguration of traditional practices, requiring a revision of established methodologies that have historically relied on manual processes and direct human interactions. The technology offers the possibility of personalizing and automating content creation, which can increase efficiency and improve message targeting. However, this requires professionals in the field to understand the capabilities and limitations of IAG to avoid creating content that may be misinterpreted or lose connection with audiences. To contribute to advancing this discussion, this article aims to understand how the integration of IAG in Public Relations practices is presented in recent scientific literature. The study is based on the systematic literature review method in the Scopus, Web of Science, and Scielo databases. It was found that the adoption of IAG contributes to activities such as crisis forecasting, report creation, data analysis, and institutional campaigns, but also imposes challenges related to misinformation, privacy, digital literacy, algorithmic biases, prejudice, superficial relationships, and employability. Additionally, significant impacts on the job market are observed, including the potential reduction of job positions and the need for the requalification of professionals in the field. Given these challenges, it becomes essential for professionals to employ rigorous analyses to assess risks, opportunities, and scenarios, while adopting a critical and humanized approach that respects ethical principles and social responsibility. This is especially important because technologies do not operate neutrally and can amplify existing inequalities and prejudices. In this context, the continuous training of PR professionals, with an emphasis on new technologies and data ethics, becomes fundamental for them to adequately address the challenges posed by IAG. Another crucial aspect identified is that, although the existing literature provides important foundations for the discussion, it is still in its early stages, particularly regarding empirical investigations that explore practical cases of IAG integration. Furthermore, the lack of specific regulations and clear guidelines for the use of this technology in the field of Public Relations limits the advancement of structured solutions for ethical, social, and technical challenges. In conclusion, the integration of IAG into Public Relations practices presents both opportunities and challenges. The balance between innovation, ethics, and social responsibility is key to ensuring that this technology is adopted in a sustainable and effective way. For future research, it is crucial to explore practical cases and promote debates on regulations that guide the responsible integration of IAG, fostering not only the advancement of the field but also strengthening its relevance in the contemporary social and organizational context. [ABSTRACT FROM AUTHOR]

The study focuses on analyzing internal communication in a municipal government, highlighting the potential of a comprehensive system to boost administrative efficiency. It emphasizes the importance of effective communication to promote agile and transparent interaction among employees. The main purpose was to analyse the organizational communication management of a municipal government in Brazil, identifying areas that require improvement to foster integration and communicative standardization among departments and secretariats. We adopted a quantitative approach through the application of a questionnaire composed of closed-ended questions. The results evidenced a lack of a strategic organizational communication system and gaps in understanding communicative elements and knowledge of how the communication context of the municipal government impacts individuals communication. The findings underscore the need for measures to enhance organizational communication, such as creating a dedicated communication department, with defined functions and appropriate prioritization, which is crucial for optimizing institutional performance and establishing a solid foundation for effective interaction with involved stakeholders. [ABSTRACT FROM AUTHOR]

Copyright of Culturas Midiáticas is the property of Programa de Pos-Graduacao em Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Culturas Midiáticas is the property of Programa de Pos-Graduacao em Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Culturas Midiáticas is the property of Programa de Pos-Graduacao em Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Culturas Midiáticas is the property of Programa de Pos-Graduacao em Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Austral Comunicacion is the property of Austral Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Chief executive officers have transformed into social CEOs, discovering a new avenue on social media for dialogue and interaction with their audiences. This research makes a significant contribution to the field as it aims to analyze CEOs' presence and activity on social media. It provides a detailed comparison of the differences and similarities between CEOs of global and Latin American companies, based on the Fortune Global 500 and América Economía 500 rankings, respectively. We identified 537 social media profiles of 1,029 CEOs and studied 23,549 own and shared publications on LinkedIn, X (formerly Twitter), Instagram, Facebook, TikTok, and YouTube. CEOs have significantly increased their presence on social media in recent years, with most having active profiles but low publication volumes. LinkedIn emerges as the favored platform for CEOs. American (globally) and Brazilian (at the Latin American level) CEOs lead the pack in social networking activities. Despite some areas for improvement, CEOs have shown progress in their social media engagement compared to the publication levels observed in other studies and sectors. The article offers academics and professionals a comprehensive overview of the presence and activity of CEOs on social platforms. It also presents methodological guidelines for future research and outlines three types of social CEOs: active, moderate, and passive. [ABSTRACT FROM AUTHOR]

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

O trabalho, de caráter analítico e reflexivo, visa (re)traçar um panorama do campo da Comunicação Organizacional no Brasil, por meio do estudo da produção científica em nível de pós-graduação no país sobre esta temática, a partir do exame das levantamento realizados por Margarida Kunsch, com este enfoque. A metodologia apoiada em revisão sistemática de literatura, com base em um corpus de oito publicações, permitiu detalhar a cronologia realizada por Margarida Kunsch, os contornos e escolhas metodológicas realizadas, as características evidenciadas pela autora, de maneira a evidenciar as mudanças ou transformações na área de Comunicação Organizacional, percebidas ao longo de 50 anos de investigações em nível de pós-graduação no Brasil.

This article aims to map and present which publications are located on the Periodical Portal of the Coordination for the Improvement of Higher Education Personnel (CAPES) that deal with organizational communication in educational institutions. The central proposal of the study is to identify whether there are publications that involve these two areas, who published them, which spaces were these publications were carried out and a brief qualitative analysis of the research found, constructing a state-of-the-art research. The search was carried out on the CAPES Journal Portal and focused only on theses, dissertations and peer-reviewed articles. Nine works were selected for full reading, including one thesis, two dissertations and six peerreviewed articles. After reading the materials, it can be seen that the number of publications relating the two concepts presented is still low, suggesting a research gap to be investigated in more depth by researchers in the area. Another finding, obtained through a qualitative analysis of the works found, is that communication carried out in school environments is still seen in a utilitarian way, as if it existed only to provide accountability or publicize student selection processes, despite the importance of this area is recognized by educational managers. Therefore, it was possible to understand that communication in educational institutions needs to be worked on from a broader logic, that its use is strategic and not based on specific actions, which will positively impact the relationship between institutions and their audiences. [ABSTRACT FROM AUTHOR]

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista En-Contexto is the property of Tecnologico de Antioquia, Institucion Universitari and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose -- To analyze the factors related to the internal communication process that influence the organizational bonds (commitment, entrenchment, and consent) between workers and their employing organizations. Design/methodology/approach -- Qualitative and quantitative research instruments were employed in a sample field consisting of four large organizations in Brazil. Findings emerged from Content Analysis, Exploratory Factor Analysis (EFA) and Structural Equation Modelling (SEM).The qualitative phase involved the participation of 23 respondents. The quantitative phase sample comprised 401 respondents. A scale was developed to assess workers' perceptions of communication processes. Findings -- A relationship between communication processes and organizational bonds was confirmed. Immediate leader communication proved to be a highly significant factor in the internal communication process, as well as affective communication, which directly impacts commitment and acts on engaging communication, which in turn influences commitment. It was observed that the consent bond, through the subordination, directly impacts commitment, albeit in a negative manner. Originality/value -- The study contributes to the field of organizational communication by introducing the IOCS (Internal Organizational Communication Scale) and paves the way to further the still nascent debate on the forms of interaction between organizations and their employees resulting from new management models, labor contracts, as well as organizational value and purposes, stemming from the changes brought about by the Covid-19 heath crisis. [ABSTRACT FROM AUTHOR]

Um dos reflexos da pandemia da COVID-19 foi o fortalecimento da relação entre públicos e organizações na internet. Por algum tempo, esperou-se que isso acarretaria mudanças no ambiente digital, principalmente sobre a inclusão de pessoas com deficiência. Este estudo visa verificar como a intensificação das formas de interação no ambiente digital durante a pandemia da COVID-19 influenciou mudanças no uso de formatos acessíveis para pessoas com deficiência sensorial na comunicação digital de organizações. Voltamos a atenção a encontrar similaridades e dissonâncias entre as formas de comunicação em redes sociais nos períodos pré-pandêmico (2019) e durante (2021), tomando como objeto a página do Facebook da organização Burger King Brasil. Para tanto, foram mobilizadas técnicas de verificação automática e manual de acessibilidade web de um recorte de 12 publicações da página, sendo 6 delas de cada um dos períodos estudados. Após a conclusão do estudo, os resultados sugerem que as barreiras de acessibilidade, reflexo direto de estruturas sociais comoo capacitismo, não foram superadas. O que pôde ser observado foi a permanência desses tensionamentos, adaptados, agora, ao cenário da atualidade.

Embora o campo da comunicação organizacional no Uruguai seja composto por uma esmagadora maioria de mulheres, metade das unidades de comunicação são lideradas por homens. Os profissionais entrevistados no Monitor de Comunicação da América Latina 2020 indicaram que o teto de vidro os afeta diretamente. Entrevistamos profissionais de ambos os sexos para saber sua percepção e constatamos que a legitimidade do cargo, a homofilia e a cultura social e organizacional são as principais causas desse problema.

Gênero e feminismo são temáticas que precisam ser discutidas de forma transversal em todas as áreas do conhecimento. Pensando nisso, este estudo apresenta um “guia bibliográfico”, que traz referências de autoras e autores do pensamento feminista, visando contribuir para a ampliação das discussões sobre os pontos de intersecção e tensionamentos com o campo das relações públicas e comunicação organizacional, os quais carecem de estudos sobre os processos comunicacionais a partir de lentes que questionem a heternormatividade e a hegemonia eurocêntrica.

Neste artigo temos o objetivo de refletir sobre a comunicação organizacional de museus. Para isso, além de breve revisão de literatura, empregamos dados empíricos, coletados por AUTOR (ano) por meio de entrevistas semiestruturadas com representantes de 12 museus de Porto Alegre. Como resultados, evidenciamos que a comunicação organizacional dos museus ainda é fortemente pautada pelo viés transmissivo, difusionista e de publicização, mas há tendência idealizada de qualificar esses processos mediante comunicação vinculativa e/ou dialógica.

Estima-se que, em 2100, a população acima de 60 anos chegará a 40,3% do total de brasileiros. Esse fato aponta para o envelhecimento da força de trabalho e torna urgente a realização de estudos que discutam o fenômeno. Destacamos o envelhecimento das mulheres, alvo de duplo preconceito: o sexismo e o etarismo. Realizamos uma análise crítica, cultural e reflexiva, sobre o envelhecer feminino nas organizações, ressaltando o papel relevante da comunicação organizacional na construção de um ambiente de trabalho multicultural e aberto à diversidade

Este artigo apresenta os primeiros resultados de uma pesquisa que visa retratar o campo da comunicação organizacional latino-americana. Para isso, adotamos uma perspectiva ascendente e situada que considera as percepções e realidades vividas pelas pessoas pesquisadoras latino-americanas especialistas em comunicação organizacional. O artigo se baseia em uma pesquisa com pessoas pesquisadoras de 14 países da América Latina. Concentra-se nas definições de comunicação organizacional e no posicionamento destas pessoas acadêmicas no que diz respeito à existência de perspectivas latino-americanas sobre comunicação organizacional.

O trabalho investigou a evolução da Comunicação organizacional (CO) em uma perspectiva histórica, com o intuito de identificar as publicações que ajudam a retraçar as origens desse campo. Para isso, realizou-se uma pesquisa exploratória, apoiada por pesquisa bibliográfica e documental que nos levou a identificação de sete publicações, que compuseram o recorte do estudo, e que tivessem por foco: o estado da arte, panorama da área ou que propusessem uma cronologia da CO. Com essa finalidade, o corpus analítico é composto pelas publicações de Tompkins (1967), de Richetto (1977), de Putnam (1982), de Putnam e Cheney (1983), Putnam e Cheney (1985), de Redding (1985) e de Tompkins e Redding (1988), aqui apreciadas como documentos históricos que ajudam a reconstituir a história e a memória da área de Comunicação organizacional.

durante o governo Dilma Rousseff (2011-2016), a CAIXA visava ser o banco da Nova Classe Média. Em uma abordagem sistêmico-discursiva, na qual a organização é entendida como discurso feito ante a um público, percebe-se que Secretaria de Assuntos Estratégicos da Presidência da República (SAE/PR), Secretaria de Comunicação (SECOM/PR) e CAIXA designavam a Nova Classe Média de modos díspares e não-alinhados estrategicamente, do ponto de vista comunicacional. A partir do estudo exploratório, qualitativo, documental de 10 ações estratégicas, táticas e operacionais o artigo identifica ocorrência de 17 outras denominações para este público de Nova Classe Média. Essa confusão se dá pelo fato dos conceitos de “classe” em Filosofia Política e de “classe média” em Sociologia serem um tanto controversos e de difícil aplicação em gestão. Além disso, fusões com a ideia de “classe econômica” (A, B, C, D, E) e neologismos adotados por gestores de políticas públicas criaram um cenário comunicacional confuso, no qual, o banco e o Estado tentavam dialogar com um público chamando-o por diversos nomes.

This research project focuses on exploring the interaction between organizational communication, public perception, and purchase decisions in a context where post-truth and greenwashing play a crucial role. The study is supported by a theoretical framework that encompasses fundamental concepts of communication, rhetoric, and social responsibility, with a particular focus on the influence of authenticity and transparency in building public trust. Likewise, significant challenges related to post-truth and greenwashing were identified. The study concludes by emphasizing the need for honest and consistent organizational communication in a world characterized by misinformation, and how organizations must back up their claims with concrete actions to maintain public trust and achieve a positive impact on purchasing decisions. [ABSTRACT FROM AUTHOR]

The 2022 Football World Cup, hosted in Qatar, brought together 32 national teams represented by the respective national football federations. This study considered these teams as organizations and their capacity to inform and shape public perception according to their communication strategies through messages on their social networks. Such a major sport event provides, in addition to the competitive experience, a unique opportunity to give visibility to social responsibility and human rights issues. This study focuses precisely on the relationship between the visibility and the dimension granted by these selections to human rights violations associated with the host country of Qatar. For this purpose, the analysis of their digital presence on Facebook, the platform that concentrates the largest number of followers of these federations, is considered. The theoretical basis of this study addresses concepts such as the Spiral of Silence, Public Opinion, Invisibility Strategies, Silencing of Organizations, Agenda-setting, and Framing, which contribute to the understanding of how communications can impact and influence public opinion in raising awareness about issues related to social responsibility, human rights and their representation in the public space. This investigation, characterized by being quantitative and qualitative, is assumed to be a multiple case study and adopts a methodological approach with the content analysis technique. We consider a sample of 5,069 publications extracted from the official Facebook accounts of each one of the national teams participating in the Football World Cup. For the investigation, the period of the event was considered, from November 18, 2022, to December 21, 2022, to which were added, for analysis purposes, two days before the official opening and two days after the final. When analyzing each of these publications, we mainly tried to verify the correspondence of these messages with the 17 Sustainable Development Goals of the UN's 2030 Agenda, which are used in this study as a reference for the presence of social responsibility content, deepening the analysis for the recurrence of messages that warn of human rights violations committed by the host country of the World Cup, Qatar. The results indicate that although some of the national teams addressed issues related to the Sustainable Development Goals, only 3 of the 32 national teams mentioned, even superficially, the human rights concerns associated with hosting the World Cup. This flagrant discrepancy between the recognition of these social issues and the visibility conferred by the official communication of these organizations through their digital platforms constitutes the central point of the results. The implications of these findings reveal a gap between recognizing controversial issues and communicating about them. The study highlights the need for sports organizations to adopt a more consistent and responsible approach to controversial issues, considering that the potential impact of their messages can shape public opinion. In this way, we seek to contribute to academic discussions that mainly involve the invisibility strategies of organizations in the face of communicating critical issues. A competition of the magnitude of the 2022 World Cup provides not only a stage for sports performances but the opportunity to draw attention to matters of public interest that can be debated and reflected on through the dissemination capacity of digital social networks. [ABSTRACT FROM AUTHOR]

Carrefour, a French chain created in 1959, is present in more than 30 countries. In Brazil, the hypermarket chain arrived in 1975 and was already considered the second largest retail company in the country, according to a ranking by Ibevar - Brazilian Institute of Retail & Consumer Market Executives, in 2012. From 2007 onwards, the chain suffered due to least five cases with accusations of violence, racism and/or homophobia. In one of the cases, a black man who owned an EcoSport was mistaken for a thief and was taken by outsourced security guards into the network, suffering physical and psychological torture for more than 15 minutes. In 2009, another case of beatings followed by death occurred at the Supermercado Dia e Noite store, a subsidiary of the Carrefour group, in São Carlos-SP. The theft of two cheese loaves, some drumsticks and hair cream, committed by bricklayer Ademir Peraro, aged 43 at the time, led to his beating by the store supervisor and a security guard. After the torture ended, the victim was locked in the bathroom until the store closed, when he was thrown into the street. Rescued by family members, he was taken to the hospital and, before dying, the bricklayer managed to report the torture he was subjected to. In December 2018, a branch in Osasco-SP made the news after a stray dog was killed by one of the establishment's security guards. In October 2020, one of the network's suppliers died of a heart attack in Recife-PE. His body was covered by an umbrella and the establishment continued to operate normally. Still in 2020, on the eve of Black Awareness Day, two white security guards beat João Alberto Silveira Freitas, a black man, to death on charges of arguing and shouting at an employee, at a company unit in Porto Alegre-RS. That same year, the "Black Lives Matter" movement gained global prominence after the death of Jorge Floyd by North American police officers. Society began to condemn this type of behavior and a series of boycotts began to occur. After João Alberto's death, a wave of protests in repudiation of his death was registered in six Brazilian capitals. The anti-racist demonstrations were marked by direct actions against the chain's stores, with high engagement on social media. In São Paulo, for example, more than a thousand protesters joined the 17th March of Black Consciousness in SP, which was concentrated in the space of Masp (São Paulo Art Museum) and went to a hypermarket unit, located on Pamplona Street, and which was completely destroyed. In Porto Alegre-RS, thousands of people gathered in front of the unit where the crime occurred. The murder of João Alberto Silveira Freitas had wide national repercussions and the organization, which found itself immersed in a serious crisis, was forced to respond to society. Among the actions developed by the organization to manage this crisis is the website "Não Vamos Esquecer", which proposed to establish anti-racist commitments. Furthermore, the organization signed several agreements with the public ministry and has been trying, since then, to rebuild its image. We understand organizations as social actors in interaction, producing and disputing meanings with their different interlocutors (Baldissera, 2010; Lima & Oliveira, 2014). Based on the notion of anti-racist advertising (Leite, 2014; 2019), this work reflects on anti-racist actions in organizations, taking as a starting point the actions of the supermarket chain after the 2020 episode. We conclude that Carrefour's actions are still compromised the maintenance of racism as a social structure in the country, due to the results of the organization after the crisis. [ABSTRACT FROM AUTHOR]

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theoretical, interpretive, bibliographic interdisciplinary research works an unprecedented approach Communications research area topic (so explored in Administration knowledge): family succession process. The approach brings the communication as a process core (CURVELLO, 2009; GOMES, 2014), according to reality construction made by social interactions (Systems Thinking in Niklas Luhmann). We overcome the Organizational Communication instrumental (classic functionalism) assuming the full and autonomous phenomenon way (systemic): interaction in Organizational Culture. And we interpret communicational aspects in the physical (1), emotional (2), mental (3), affective (4), significant (5), visionary (6) and integrator (7) dimensions in family succession process. [ABSTRACT FROM AUTHOR]

Este trabalho tem como objetivo promover uma análise crítica sobre a abordagem de tópicos de sustentabilidade em relatórios produzidos por organizações atuantes no Brasil. Para isso, promovemos uma análise de conteúdo qualitativa, ancorada na estrutura editorial e seus elementos em nove relatórios de desempenho, seguida da análise discursiva de capítulos em que essa abordagem se evidencia. Identificamos que a descrição de compromissos e temas materiais é frequentemente associada ao modelo de gestão das organizações, buscando atender agendas globais segundo as atividades e estratégias de negócios.

Este artigo apresenta os conceitos de comunicação e gestão do conhecimento, enfatizando o compartilhamento do conhecimento nas organizações. O problema a ser esclarecido na pesquisa aborda o quanto a comunicação pode contribuir no compartilhamento do conhecimento. Como objetivos que norteiam o estudo apresenta-se a exploração dos conceitos de comunicação e gestão do conhecimento de forma à apresentar a contribuição e o significado da comunicação organizacional no compartilhamento do conhecimento. A metodologia para alcançar o objetivo proposto transcorreu por meio de uma pesquisa exploratória bibliográfica, consultando livros, teses, dissertações e periódicos científicos que contemplassem os assuntos de comunicação organizacional, compartilhamento do conhecimento e Gestão do Conhecimento. Essa orientação teórica apresenta os conceitos relacionados à gestão do conhecimento e sua importância nas organizações, aliado ao papel essencial desempenhado pela comunicação nesse processo. Conclui-se, após os levantamentos teóricos, que estudar a comunicação para a gestão do conhecimento se faz necessário, uma vez que somente as pessoas geram conhecimento e, é por meio delas que o conhecimento é compartilhado. E, para a geração do conhecimento em uma organização, uma comunicação adequada é fundamental. O questionamento da melhor comunicação sempre existirá, mas é preciso buscar a construção de elementos que possam auxiliar no compartilhamento do conhecimento no âmbito organizacional de maneira que as organizações possam tirar proveito dos benefícios advindos da gestão do conhecimento.

Este trabalho explora contribuições da ficção à pesquisa qualitativa em comunicação organizacional. A vida concreta do trabalho em uma organização equilibra-se no limiar entre realidade e ficção, no sentido de que as atividades organizantes do trabalho estabelecem-se em arranjos temporários, transformadores e redefinidores de redes de relações entre narrativas. Esses arranjos justapõem versões do mundo e evidenciam intervalos a partir dos quais se produz um comum partilhado. Argumentamos também que o conhecimento oferecido pela ficção pode redefinir a maneira como nos aproximamos dos fenômenos organizacionais.

Diante da ressignificação sócio-organizacional imposta pela pandemia da covid-19, nosso texto, com caráter acadêmico-científico, reflete os desafios do ensino e prática da pesquisa. Ademais, apresenta alguns exercícios entendidos por nós como facilitadores do labor científico da investigação no âmbito da metodologia acadêmica, inserida na modalidade de ensino remoto emergencial para os cursos de graduação em Relações Públicas.

A crise da covid-19 comprometeu e revelou a importância das diferentes formas de comunicação nas organizações e seus impactos na subjetividade de seus membros. Especialmente as interações informais, de solicitude, comunitárias e gestuais são muito distintas do que aquelas entre indivíduos que supostamente são, ou pensam que são, autônomos, facilitando-as, reparando seus efeitos, fugindo delas ou opondo-se a elas. O artigo mostra que ao lado, além e fora da comunicação organizante há também o lugar, a necessidade e a reação de uma comunicação não organizável.

Este artigo busca compreender como o discurso organizacional do Ministério da Mulher, da Família e dos Direitos Humanos, por meio de sua produção publicitária, faz emergir vestígios da comunicação interna da administração ministerial, a partir de estratégias de abordagem da diversidade na comunicação das secretarias. A metodologia é uma pesquisa exploratória que mapeou campanhas implementadas na primeira metade da gestão bolsonarista. A presença pontual de pessoas diversas não significa mudança sistemática da comunicação, tampouco da gestão organizacional.

O planejamento estratégico, essencial para o direcionamento e sobrevivência das organizações, se faz ainda mais importante em situações de crise, como a imposta por uma pandemia. O objetivo deste artigo é relatar o desenvolvimento do planejamento estratégico do Observatório de Cooperativas da Universidade de São Paulo, realizado por meio de ferramentas digitais de gestão e tecnologias da informação e comunicação organizacional. Para tanto, como metodologia, realizou-se o levantamento bibliográfico acerca deplanejamento estratégico, seguido da apresentação do estudo de caso sobre o desenvolvimento prático proposto no Observatório de Cooperativas da Universidade de São Paulo, realizado em modo virtual em função das limitações impostas pela pandemia da COVID-19. Apesar das dificuldades impostas pela aprendizagem de novas tecnologias comunicacionais, o Observatório demonstrou eficiência em ser resiliente e estratégico, bem como foi capaz de promover e coordenar importantes ações que levaram ao desenvolvimento deseu planejamento mesmo diante das condições negativas impostas pela pandemia da Covid-19.

A vivência num caminho de empregado de ‘chão de fábrica’ de grande empresa a gestor de uma pequena empresa, junto às teorias de comunicação, contribuíram para as reflexões acadêmicas no campo da comunicação organizacional do cientista e professor Rudimar Baldissera. Em entrevista à Reciis, o professor mobiliza termos frequentemente associados à comunicação e às organizações, tais como imagem-conceito, identidade e públicos, e problematiza o prisma das decisões e dos objetivos da gestão em perspectiva da comunicação para a partilha, o diálogo, a ação/retroação e as perturbações geradas pelos diversos públicos que são constitutivos das organizações. Por meio de reflexões a partir do paradigma da complexidade, Baldissera discorre sobre o ‘tecer’ e ‘retecer’ da imagem das instituições de saúde, da ciência, das universidades públicas e do SUS, no contexto contemporâneo marcado pela emergência sanitária da covid-19. Destaca a comunicação organizacional como um campo consolidado na construção da crítica e do conhecimento na área da comunicação e informação. Rudimar Baldissera é professor associado do Departamento de Comunicação – Faculdade de Biblioteconomia e Comunicação (Fabico), e professor e pesquisador do PPGCOM/UFRGS.

Headlines such as "Diversity is good for business!", "The African market growth" and "The development of the elderly market segment" are constantly being highlighted in Brazilian business magazines and newspapers. Diversity is consolidated as a path to be taken by contemporary organizations. Therefore, this is the subject of the present article. In this study, we aim to investigate the perceptions of the communication market professionals on diversity practices in organizations. The theoretical discussion is based on previous research developed by Serrano (2007), Martinez (2013), Fleury (2000), and Pereira and Hanashiro (2010). In terms of methodology, this is an exploratory descriptive research in which a survey is done on the communication market professionals. By analyzing the results from the perspective of communication, we realized that the organizations have been more focused on specific actions than on diversity policies. [ABSTRACT FROM AUTHOR]

The article investigates the practices, strategies, and reverberations of the Brazilian Mining Institute (IBRAM), understood as a central actor in the discursive web surrounding the 'Mining of the Future' in Brazil. Based on a critical view of organizational communication and the notion of indirect influence, the text argues that IBRAM currently constitutes the main public relations arm of an industry facing numerous environmental and social issues. Seeking to comprehend strategic aspects of IBRAM's actions, the text presents a methodological framework inspired by Critical Discourse Analysis, aiming to unveil discursive markers of the institute's activities and understand elements of its media circulation. As a result, the text observes how IBRAM operates by blurring information about its nature and employin*g argumentative structures that obscure specific conflicts in favor of generic views on sustainability. Additionally, it notes that IBRAM's neoliberal discourse against regulations gains strength through its activation in the press as a specialized voice. [ABSTRACT FROM AUTHOR]

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